Oribi raises $15.5 million to challenge Google Analytics with no-code marketing insights

– Oribi, a no-code marketing analytics tool, has raised $15.5 million in a series B round of funding led by Ibex.
– The raise comes amid something of a boom for low-code/no-code platforms, spanning everything from web development and enterprise app building to web testing, game development, and process automation.
– Oribi lets users generate reports to share with managers or anyone else in the team, which can be customized to include logos, different colors and layouts.
– Oribi is all about bypassing long and resource-intensive integrations, and democratizing marketing analytics.