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Ultimate Startup Toolkit

Ultimate Startup Toolkit

Every startup wants to accelerate its path to success. Using other services is usually a way of saving time on tasks you are not great at while focusing on your core expertise.  If you have any suggestions about tools we need to add to this list, drop us a line at [email protected] with a subject line “Unicorn Startup Toolkit”. Analytics Mixpanel Mixpanel is a product analytics platform that helps you track how users interact with your product. It gives real-time data on where your users are coming from and insights on how they interact with your app. Its analytical system is event-based. Who is it for: Product managers and product analysts. Website: https://mixpanel.com/ Amplitude Amplitude is a product analytics tool that helps you track your visitors with the help of collaborative analytics. The platform creates behavioral reports to understand users’ interactions with products and helps improve retention and other crucial product metrics. Check out their […]

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Rocking industries at European series A rounds

Rocking industries at European series A rounds

At Unicorn Nest, we do a lot of researches on the fundraising market on an ongoing basis. A significant part of them is aimed at the European deals, due to our strong Benelux expertise. In this post, I want to focus on industries, the number of European series A rounds of which has been growing most actively in recent years. By the way, if you are planning to raise Round A, there is something useful at the end of the article. Rocking industries We have analyzed 940 European investment rounds from 2016. To make the data easy to read, we aggregated 1000+ known industries to a list of 45. The most promising 7 of them will be discussed below: Civil Engineering, Content, Electronics, Gaming, Health Care, Insurance, Virtual Currency. Most of them grew unstably and slowly, and no industry had any super bursts. We took the average annual growth for […]

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Unicorn Nest Policy: “Better to do and regret, than not to do and regret”

Unicorn Nest Policy: “Better to do and regret, than not to do and regret”

From today on, we have a new policy in our company. It is about the right to make mistakes: the fundamental and inalienable right of a startup. Every employee of a startup has the right to make a mistake (to err is human). All startups operate in a zone of uncertainty and we cannot hope that any hypothesis will be confirmed with a probability of any close to 100%. Moreover, we must be aware of the fact that most of our hypotheses will ever be confirmed. As an investor, I believe that each question has 1000 possible answers, of which 900 are incorrect, and the other 100 are correct. Out of the 100 correct, you need to choose the best one suitable for these circumstances. We have no methodology to define what are these 100 correct and the 1 that actually fits. Except for one. This methodology involves conducting experiments […]

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Cold emailing for startups: How to contact investors

Cold emailing for startups: How to contact investors

Startups use plenty of communication methods to reach out to investors. Cold emailing contacts is not considered the most effective of them. Yet, Unicorn Nest is currently building a tool that could change cold emailing by helping startups quickly set up emails and manage all communications with funds (you can learn more and join the waitlist here). In this article, I show how our advanced cold emailing method can help you reach the right investors.  A potential investor receives up to 600 emails any given day. A startup needs to break through this cascade of information and make sure the right person gets the right message. An entrepreneur also may need to write at least three to five emails to these select investors. This strategy can be called “the rule of five touches,” trying to make contact with a potential investor five times. Finally, startup entrepreneurs need to track their […]

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