Misfits Market Announces $225M Series C-1 to Accelerate Category and Market Expansion

15 Sep, 2021

Misfits Market Announces $225M Series C-1 to Accelerate Category and Market Expansion
Photo by Matt on Unsplash

– Misfits Market has closed a $225M Series C-1 round led by SoftBank Vision Fund 2 and with participation from Accel.
– The investment brings the company’s valuation to $2B and the overall funding raised by Misfits Market to $526.5M.
– The additional capital will be used to fuel nationwide expansion and increase the selection of items available to customers as Misfits Market builds a complete online grocery platform.
– On the heels of Misfits Market’s Series C round in April 2021 and during a pivotal period of change in the broader grocery industry, the company has experienced sustained growth as it makes headway on its mission to eradicate food deserts in America by 2025.

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