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True.

Founders Matt Truman Paul Cocker

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Investments

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This summary is composed by our algorithm based on the analysis of the deals. If you think that some of this information is not accurate, please let us know about it and provide any supporting evidences if possible. Such cases will be analyzed by our ML-algorithm and implemented in our database, which will improve this summary.

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Total investments 66
Average round size
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The average size of a deal this fund participated in
$18M
Portfolio companies 57
Rounds per year 6.00
Lead investments 6
Follow on index
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How often the fund supports its portfolio startups at next rounds
0.14
Exits 2
Key employees 9
Stages of investment
Early Stage Venture
Seed

Areas of investment

  • E-Commerce
  • Fashion
  • Health Care
  • Internet
  • Food and Beverage
Summary

In 2013 was created True., which is appeared as Corporate Investor. The fund was located in Europe if to be more exact in United Kingdom. The main office of represented Corporate Investor is situated in the London.

Among the most popular fund investment industries, there are Health Care, Food and Beverage. Besides, a startup requires to be at the age of 2-3 years to receive the investment from the fund. For fund there is a match between the country of its foundation and the country of its the most frequent investments - United Kingdom. Among the most popular portfolio startups of the fund, we may highlight Zwift, LoveCrafts, ThirdEye. The fund has no exact preference in some founders of portfolio startups. When startup sums 5+ of the founder, the probability for it to get the investment is little.

The fund was created by Matt Truman, Paul Cocker. The overall number of key employees were 8.

The standard case for the fund is to invest in rounds with 1-2 partakers. Despite the True., startups are often financed by Geekdom Fund, MMC Ventures, Ion Pacific. The meaningful sponsors for the fund in investment in the same round are Venrex Investment Management, Seedrs, Seedcamp. In the next rounds fund is usually obtained by Venrex Investment Management, Passion Capital, Highland Europe.

The typical startup value when the investment from True. is 1-5 millions dollars. This True. works on 27 percentage points less the average amount of lead investments comparing to the other organizations. The fund is generally included in 7-12 deals every year. The important activity for fund was in 2015. Considering the real fund results, this Corporate Investor is 13 percentage points less often commits exit comparing to other organizations. Deals in the range of 10 - 50 millions dollars are the general things for fund.

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Notable deals

CompanyIndustryRound SizeDateInvestorsLocation

JENA

$1M08 Apr 2024 London, England, United Kingdom

Milano Vice

Food and Beverage
Restaurants
$9M12 Jul 2023 Berlin, Berlin, Germany

Fable

Consumer Goods
Manufacturing
$6M28 Jul 2022 Vancouver, British Columbia, Canada

buywith

E-Commerce
Fashion
Internet
Marketing
Marketplace
Media and Entertainment
Retail Technology
$7M25 May 2022 New York, New York, United States

Ray studios

$3M15 Feb 2022 Paris, Ile-de-France, France

Short Story

E-Commerce
Fashion
Internet
Retail
Retail Technology
$2M01 Sep 2021 San Francisco, California, United States

Fable

Consumer Goods
Manufacturing
$2M06 Aug 2021 Vancouver, British Columbia, Canada

Mirthy

Communities
Social
$1M16 Jul 2021 London, England, United Kingdom

maude

Consumer Goods
E-Commerce
Health Care
Personal Health
Wellness
$5M29 Jun 2021 New York, New York, United States

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Total investments 66
Average round size 18M
Rounds per year 6.00
Peak activity year 2015
Lead investments 6
Follow on index 0.14
Exits 2
Group Appearance index 0.56

Latest deals

CompanyIndustryRound SizeDateInvestorsLocation

JENA

$1M08 Apr 2024 London, England, United Kingdom

Milano Vice

Food and Beverage
Restaurants
$9M12 Jul 2023 Berlin, Berlin, Germany

Fable

Consumer Goods
Manufacturing
$6M28 Jul 2022 Vancouver, British Columbia, Canada

buywith

E-Commerce
Fashion
Internet
Marketing
Marketplace
Media and Entertainment
Retail Technology
$7M25 May 2022 New York, New York, United States

Ray studios

$3M15 Feb 2022 Paris, Ile-de-France, France

Short Story

E-Commerce
Fashion
Internet
Retail
Retail Technology
$2M01 Sep 2021 San Francisco, California, United States

Fable

Consumer Goods
Manufacturing
$2M06 Aug 2021 Vancouver, British Columbia, Canada

Mirthy

Communities
Social
$1M16 Jul 2021 London, England, United Kingdom

maude

Consumer Goods
E-Commerce
Health Care
Personal Health
Wellness
$5M29 Jun 2021 New York, New York, United States
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