Customer relationship tracker Affinity nabs $80M

09 Sep, 2021

Customer relationship tracker Affinity nabs $80M
Photo by Nick Fewings on Unsplash

– Affinity, a relationship intelligence platform designed to work with existing customer relationship management (CRM) solutions, announced that it closed an $80 million series C funding round led by Menlo Ventures, bringing its total raised to date to $120 million at a $600 million valuation.
Advance Venture Partners, Sprints Capital, Pear Ventures, Sway Ventures, MassMutual Ventures, Teamworthy, and ECT also participated in the round, which cofounder and CEO Ray Zhou said will be put toward strengthening Affinity’s engineering team and expanding its sales and marketing reach into sectors such as investment banking, private equity, and accounting.

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