Upfront Ventures - Unicorn Nest

Upfront Ventures

Upfront Ventures

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Headquarters Location

United States, Santa Monica


Upfront Ventures is a well known and established VC, which was founded in 1996. The the headquarters of this VC is in Santa Monica. The VC's location is in North America, United States.

The usual method for the fund is to invest in rounds with 4-5 other investors. Besides Upfront Ventures, start-ups are typically funded by Andreessen Horowitz, Accel, SV Angel and 161 more VCs. The fund often co-invests with FirstMark, Collaborative Fund, SV Angel, overall with 214 funds from our list. In subsequent rounds, the fund is usually joined by Rincon Venture Partners, Matrix Partners, Andreessen Horowitz, as well as 138 other investors.

Upfront Ventures participates, on average, in 12 percentage points less than the average amount of lead investments in other funds. Typical investments for this fund are deals in the range of 10 - 50 millions dollars. The fund generally invests in 7-12 deals every year. In 2018, the fund's activity was at its peak. Additionally, in 2019 the fund was active. The average start-up valuation at the time of investment from Upfront Ventures is 100-500 millions dollars. The fund performance shows that this VC achieves 14 percentage points more exits in comparison to other VCs. We recorded the biggest number of exits for this fund in 2018.

Also, a start-up has to be aged 2-3 years to expect investment from this fund. Among their most successful investment fields, we have identified Retail, SaaS. Also, because of its portfolio diversification tendency, we can highlight 47 more industries for this fund. Among the most popular portfolio start-ups of the fund, are Dealertrack, Bird Rides, Fair. The country of its establishment and the country of its most frequent investments coincides - United States. However, start-ups from 5 other countries can be found in the fund's portfolio. The fund has no a preferred number of founders for start-ups that it invests in. When a start-up has 5+ founders, the probability of closing the deal is low.

The fund was created by Steve Lebow, Steven Dietz, Yves Sisteron. Besides the listed founders, we have found 10 key employees of this fund in our database.

Year Founded


Fund Activity


Mail Rule [rules by which you can get an email of an interesting for you fund employee, knowing only the name and surname of this employee]

Domain name: upfront.com; User name format in descending order of probability: first, first_initial last

Group Appearance [how often fund is operating separately from groups with shared interest]

95.6% of cases

Investments per Year [average amount of rounds in which fund participates each year]


Follow-on Index [how often fund is ready to support its portfolio startup at next rounds]

36.8% of cases

Average Multiplicator [the average ratio of the last valuation of portfolio startups to their total amount of financing raised]


Average Portfolio Company
Exit Age [the average age of portfolio startups at which they go public or become acquired]

3.5 years

Decision Makers / Strategy
Similarity Index [see explanation at unicorn-nest.com/dataset-what-we-tweet-vs-what-we-invest]

0.11 out of 1

Success / Strategy Similarity
Index [the matching between fund's investment strategy and its proved successes in the form of portfolio startups high valuations]

0.3 out of 1

Number of Unicorns [amount of portfolio companies, which were valuated at more then $1B]


Number of Minotaurs [amount of portfolio companies, which raised more then $1B in total]


Funds Investing in Previous

Andreessen Horowitz, Accel, SV Angel

Funds Investing Together

FirstMark, Collaborative Fund, SV Angel

Funds Investing in Following

Rincon Venture Partners, Matrix Partners, Andreessen Horowitz

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