Upfront Ventures

Founded 1996
Founders Steve Lebow Steven Dietz Yves Sisteron


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This summary is composed by our algorithm based on the analysis of the deals. If you think that some of this information is not accurate, please let us know about it and provide any supporting evidences if possible. Such cases will be analyzed by our ML-algorithm and implemented in our database, which will improve this summary.
Total investments 322
Average round size
The average size of a deal this fund participated in
Portfolio companies 178
Rounds per year 12.88
Lead investments 72
Follow on index
How often the fund supports its portfolio startups at next rounds
Exits 61
Key employees 10
Stages of investment
Early Stage Venture
Late Stage Venture
Private Equity

Areas of investment

  • Software
  • E-Commerce
  • Internet
  • Information Technology
  • Health Care

Upfront Ventures is the famous VC, which was founded in 1996. The venture was found in North America in United States. The leading representative office of defined VC is situated in the Santa Monica.

The usual cause for the fund is to invest in rounds with 4-5 partakers. Despite the Upfront Ventures, startups are often financed by Andreessen Horowitz, Accel, SV Angel. The meaningful sponsors for the fund in investment in the same round are FirstMark, Collaborative Fund, SV Angel. In the next rounds fund is usually obtained by Rincon Venture Partners, Matrix Partners, Andreessen Horowitz.

The fund was created by Steve Lebow, Steven Dietz, Yves Sisteron. Besides them, we counted 10 critical employees of this fund in our database.

The important activity for fund was in 2018. Despite it in 2019 the fund had an activity. The increased amount of exits for fund were in 2018. This Upfront Ventures works on 12 percentage points less the average amount of lead investments comparing to the other organizations. The real fund results show that this VC is 14 percentage points more often commits exit comparing to other companies. The average startup value when the investment from Upfront Ventures is 100-500 millions dollars. The fund is generally included in 7-12 deals every year. The usual things for fund are deals in the range of 10 - 50 millions dollars.

The fund has no exact preference in a number of founders of portfolio startups. When startup sums 5+ of the founder, the probability for it to get the investment is little. Among the most successful fund investment fields, there are Retail, SaaS. For fund there is a match between the location of its establishment and the land of its numerous investments - United States. Besides, a startup needs to be aged 2-3 years to get the investment from the fund. Among the most popular portfolio startups of the fund, we may highlight Dealertrack, Bird Rides, Fair.

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Notable deals

CompanyIndustryRound SizeDateInvestorsLocation


$9M11 Aug 2021 Los Angeles, California, United States

Modern Animal

Animal Feed
Health Care
$35M30 Jul 2021 Los Angeles, California, United States

inVia Robotics

Industrial Automation
Machine Learning
$30M28 Jul 2021 California, United States


Advertising Platforms
Ride Sharing
$6M21 Jul 2021 Los Angeles, California, United States


Financial Services
Information Technology
$20M02 Jun 2021 New York, New York, United States


Cloud Security
Cyber Security
Identity Management
$10M19 May 2021 Glendale, California, United States


Collaborative Consumption
Direct Marketing
Direct Sales
Enterprise Software
Financial Services
Music Venues
Non Profit
Transaction Processing
$30M17 May 2021 New York, New York, United States

Territory Foods

Delivery Service
Food and Beverage
Food Delivery
Personal Health
Snack Food
$22M13 Apr 2021 Arlington, Virginia, United States


Asset Management
Social Network
Trading Platform
$3M09 Apr 2021 New York, New York, United States
Drone data analytics provider DroneBase nabs $20M

– DroneBase, a company providing drones as a service to capture high-resolution aerial photos, announced that it raised $20 million in a funding round led by Euclidean Capital with participation from Union Square Ventures, Upfront Ventures, Energy Transition Ventures, Hearst Ventures, Pritzker Group Venture Capital, and Valor Equity Partners.
– The company says that the funds will be put toward expansion in the renewable energy industry and other segments with “high-value” infrastructure, like commercial real estate and insurance.
– Investments in drone startups are growing as the benefits of AI applied to aerial photography become clear. For example, algorithms analyze images from drones to monitor for corrosion, pests, and even livestock health. And insurers like State Farm leverage drones for claims inspections, assessing on-the-ground damage, and emergency resources following a disaster.

Outdoor Living Brand Outer Raises $50M in Series B Funding

– Outer, the fastest growing direct-to-consumer home brand of 2020, announces the close of a $50M Series B investment round.
– The new investment was led by Kathy Xu of Capital Today along with Tribe Capital, C Ventures, TRAC VC, and Upfront Ventures.
– Existing investors, including Sequoia Capital China, Mucker Capital, Mantis VC, Unpopular Ventures, and Reimagined Ventures also participated in the round.
– Outer raised $10.5M in Series A funding in January 2021, bringing the startup’s total funding to $65M.
– Outer was named the fastest growing home brand of 2020 by SimilarWeb and Business Insider, experiencing a 1000%+ increase in sales amid the pandemic.


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