WPP Ventures

Total investments

72

Average round size

8M

Portfolio companies

48

Lead investments

12

Follow on index

0.33

Exits

28

Stages of investment
Early Stage Venture
Areas of investment
E-CommerceInternetSoftwareInformation TechnologyMobileMarketingVideoAdvertisingMedia and EntertainmentDigital Media

Summary

The leading representative office of defined VC is situated in the London. The company was established in Europe in United Kingdom. WPP Ventures appeared to be a CVC structure as part of the corporation.

Among the most popular portfolio startups of the fund, we may highlight Vice Media, Appnexus, Affectiva. The fund has exact preference in some founders of portfolio startups. In case when startup counts 5+ of the founder, the chance for it to get the investment is meager. Among the most successful fund investment fields, there are Software, Advertising. For fund there is no match between the location of its establishment and the land of its numerous investments - United States. Besides, a startup requires to be at the age of 4-5 years to receive the investment from the fund.

The usual cause for the fund is to invest in rounds with 2-3 partakers. Despite the WPP Ventures, startups are often financed by First Round Capital, Lerer Hippeau, Advancit Capital. The meaningful sponsors for the fund in investment in the same round are Redpoint, Valhalla Partners, Summerhill Venture Partners. In the next rounds fund is usually obtained by Redpoint, First Round Capital, Ignition Partners.

The fund is generally included in 2-6 deals every year. The increased amount of exits for fund were in 2018. The common things for fund are deals in the range of 10 - 50 millions dollars. Opposing the other organizations, this WPP Ventures works on 2 percentage points more the average amount of lead investments. When the investment is from WPP Ventures the average startup value is 500 millions - 1 billion dollars. Speaking about the real fund results, this VC is 2 percentage points more often commits exit comparing to other organizations. The high activity for fund was in 2011.

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Investments analytics

Analytics

Total investments
72
Lead investments
12
Exits
28
Follow on index
0.33
Investments by industry
  • Advertising (37)
  • Marketing (19)
  • Software (17)
  • Internet (15)
  • Digital Media (10)
  • Show 83 more
Investments by region
  • United States (49)
  • United Kingdom (4)
  • China (9)
  • Canada (2)
  • Vietnam (1)
  • Show 4 more
Peak activity year
2010
Number of Unicorns
2
Number of Decacorns
2
Number of Minotaurs
1

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Quantitative data

Avg. startup age at the time of investment
16
Avg. valuation at time of investment
181M
Group Appearance index
0.49
Avg. company exit year
10
Avg. multiplicator
1.29
Strategy success index
0.50

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Latest deals

Company name Deal date Industry Deal stage Deal size Location
Beijing second hand information company 08 Apr 2013 Internet, Software, Information Technology, Information Services, Cloud Computing, Marketing, Advertising Late Stage Venture Beijing, Dongcheng District, China
Fatherly 27 Oct 2017 Social Network, Social Media, Digital Media Seed United States, New York, New York
SHIFT 01 Jul 2019 Software, Information Technology Seed 0 Canada, Ontario, Old Toronto

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At Unicorn Nest, we combine cutting-edge technology with human expertise to build one of the most reliable venture capital databases in the market. Our process begins with automated AI-enhanced data collection, leveraging the full potential of Large Language Models (LLMs).

Later, our team of analysts takes it further with manual verification, using proprietary tools for data cleaning and validation to ensure accuracy and reliability. We cross-check and enhance our findings through press and media monitoring, integrating information from trusted news outlets and venture capital aggregators. Finally, we stay ahead of the curve by monitoring social networks like LinkedIn and X.com.