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Mercato Partners

Investor type Private Equity Firm
Founders Alan Hall Greg Warnock


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This summary is composed by our algorithm based on the analysis of the deals. If you think that some of this information is not accurate, please let us know about it and provide any supporting evidences if possible. Such cases will be analyzed by our ML-algorithm and implemented in our database, which will improve this summary.

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Total investments 42
Average round size
The average size of a deal this fund participated in
Portfolio companies 32
Rounds per year 2.62
Lead investments 10
Follow on index
How often the fund supports its portfolio startups at next rounds
Exits 13
Key employees 9
Stages of investment
Early Stage Venture
Late Stage Venture
Private Equity

Areas of investment

  • Software
  • Information Technology
  • Health Care
  • Financial Services
  • FinTech

Mercato Partners appeared to be the VC, which was created in 2006. The venture was found in North America in United States. The leading representative office of defined VC is situated in the Salt Lake City.

Opposing the other organizations, this Mercato Partners works on 0 percentage points less the average amount of lead investments. The typical startup value when the investment from Mercato Partners is 100-500 millions dollars. The fund is constantly included in 2-6 investment rounds annually. The important activity for fund was in 2013. Despite it in 2019 the fund had an activity. The increased amount of exits for fund were in 2011. The usual things for fund are deals in the range of 10 - 50 millions dollars. Speaking about the real fund results, this VC is 44 percentage points more often commits exit comparing to other organizations.

This organization was formed by Alan Hall, Greg Warnock. We also calculated 7 valuable employees in our database.

The usual cause for the fund is to invest in rounds with 3-4 partakers. Despite the Mercato Partners, startups are often financed by vSpring Capital, Thomas Weisel Venture Partners, SV Angel. The meaningful sponsors for the fund in investment in the same round are Rick Alden, Pelion Venture Partners, EPIC Ventures. In the next rounds fund is usually obtained by Sherpa Capital, Shasta Ventures, Menlo Ventures.

For fund there is a match between the country of its foundation and the country of its the most frequent investments - United States. Among the various public portfolio startups of the fund, we may underline Fusion-io, Altitude Digital, SteelHouse The fund has exact preference in a number of founders of portfolio startups. In case when startup counts 5+ of the founder, the chance for it to get the investment is meager. Among the most popular fund investment industries, there are Enterprise Software, Cloud Computing. Besides, a startup needs to be aged 6-10 years to get the investment from the fund.

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Notable deals

CompanyIndustryRound SizeDateInvestorsLocation


Employee Benefits
Enterprise Software
Health Care
Health Insurance
$33M10 Jan 2023 Columbia, Missouri, United States


App Discovery
$25M01 Nov 2022 Chicago, Illinois, United States

Prime Trust

Financial Services
$107M22 Jun 2022 Las Vegas, Nevada, United States

Atomic FI

Financial Services
$40M03 Mar 2022 Sandy, Utah, United States


Food and Beverage
Food Processing
$20M09 Sep 2021 Coral Gables, Florida, United States


App Discovery
$60M12 Aug 2021 Chicago, Illinois, United States

Prime Trust

Financial Services
$64M28 Jul 2021 Las Vegas, Nevada, United States

Beam Dental

Loyalty Programs
05 Jan 2021 Columbus, Ohio, United States

Health Care
$28M15 Jun 2020 Chicago, Illinois, United States
Prime Trust Raises $64M Series A

– Prime Trust, a one-stop shop for financial infrastructure for fintech innovators, closed its $64m Series A round.
– Led by Mercato Partners, the round also includes Samsung Next, Nationwide, Commerce Ventures, Ayon Capital, Kraken Ventures, STCAP, s20 Capital, Seven Peaks Ventures, Diverse Angels, University Growth Fund and Nevcaut Ventures.
– Prime Trust is a one-stop-shop for financial infrastructure for fintech and digital asset innovators. They offer core financial service APIs and plug and play widgets that allow companies to launch quickly and scale securely.

GloveBox Receives $3M Early-Stage Investment to Accelerate Growth of Its Mobile and Web Insurance Agent Platform

– GloveBox, a single sign-on mobile platform that brings together insurance agencies, policyholders, and carriers onto one platform, today announced a $3 million early-stage investment.
– The round was led by Mercato Partner’s Prelude Fund, with participation from Heffernan Insurance Brokers, a top 20 agency out of California, as well as other industry veterans.
– The investment will be used to expand features and enhance the functionality of GloveBox’s product, benefiting both agencies and policyholders.
– GloveBox co-founders Ryan and Andy Mathisen, Sean Mulhern, and Alex Rolex created GloveBox based on their experiences at Colorado Insurance.
– They set out to provide a completely tech-forward mobile marketplace that enables independent agencies to win against larger, incumbent carriers.


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