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Sterling Road

Founders Ash Rust

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Investments

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This summary is composed by our algorithm based on the analysis of the deals. If you think that some of this information is not accurate, please let us know about it and provide any supporting evidences if possible. Such cases will be analyzed by our ML-algorithm and implemented in our database, which will improve this summary.

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Total investments 32
Average round size
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The average size of a deal this fund participated in
$5M
Portfolio companies 22
Rounds per year 4.57
Lead investments 1
Follow on index
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How often the fund supports its portfolio startups at next rounds
0.28
Exits 1
Key employees 1
Stages of investment
Seed

Areas of investment

  • Artificial Intelligence
  • Machine Learning
  • Software
  • SaaS
  • Predictive Analytics
Summary

Sterling Road appeared to be the VC, which was created in 2017. The main office of represented VC is situated in the San Francisco. The company was established in North America in United States.

The standard case for the fund is to invest in rounds with 6-7 partakers. Despite the Sterling Road, startups are often financed by Right Side Capital Management, Zac Park, Tera Ventures. The meaningful sponsors for the fund in investment in the same round are JJ List, Acceleprise, Zac Park. In the next rounds fund is usually obtained by Watertower Ventures, Tectonic Capital, Struck Capital.

The overall number of key employees were 1.

The important activity for fund was in 2019. The fund is generally included in less than 2 deals every year. The common things for fund are deals in the range of 1 - 5 millions dollars.

For fund there is a match between the country of its foundation and the country of its the most frequent investments - United States. Among the most popular fund investment industries, there are Analytics, SaaS. Among the most popular portfolio startups of the fund, we may highlight Brainbase. Besides, a startup requires to be at the age of 2-3 years to receive the investment from the fund.

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Related Funds

Funds investing in previous rounds
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Typical Co-investors
Sterling Road is more likely to invest in rounds together with the following funds:
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These funds have a tendency to invest in the following rounds after Sterling Road:
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Funds with similar focus located in United States:
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Funds with similar focus acting as lead investors:

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Notable deals

CompanyIndustryRound SizeDateInvestorsLocation

Lumen Orbit

$2M11 Mar 2024 Redmond, Washington, United States

Aster

Health Care
Medical
$2M30 Jan 2024 San Francisco, California, United States

Puzzle Financial

Financial Services
SaaS
$30M15 Nov 2023 San Francisco, California, United States

Pico

Digital Media
Identity Management
Mobile Payments
Payments
$10M05 Apr 2023 New York, New York, United States

Puzzle

Information Technology
$15M21 Feb 2023 Bern, Bern, Switzerland

Groundfloor

Communities
Hospitality
Software
$2M24 Aug 2022 San Francisco, California, United States

PeopleReign

Artificial Intelligence
Human Resources
Information Technology
SaaS
$4M14 Apr 2022 San Jose, California, United States

Five to Nine

B2B
Communities
Employee Benefits
Millennials
Social
$4M13 Apr 2022 Chicago, Illinois, United States

Hydra Host

Cloud Infrastructure
Developer APIs
Web Hosting
$10M06 Apr 2022 Miami, Florida, United States
News
Knoetic Raises $18M in Series A Funding

– Knoetic is a NYC-based platform for Chief People Officers that combines a social network and a SaaS analytics tool.
– The company raised $18M in Series A funding.
– The round was led by Accel with participation from New York Times bestselling author Adam Grant, as well as Karan Mehandru (STEADFAST, and formerly Trinity Ventures), Dan Bomze (Founder/CEO of MileIQ), Sterling Road (Ash Rust), Bob Tinker (angel investor & Metamorph Partners), Jake Stein (Cofounder/CEO of Common Paper), Bob Moore (Cofounder/CEO of Crossbeam), Contrary Capital (Eric Tarczynski), Pear Ventures (Mar Hershenson & Pejman Nozad), and 100 other executives, thinkers, and founders.
– The new capital will accelerate new product innovation and the expansion of the team.

Breinfy Raises $11M in Seed Funding

– Breinify is a San Francisco CA-based company that enables enterprises to deliver personalized and relevant digital experiences.
– The company raised $11M in seed funding.
– The round was led by Gutbrain Ventures and PBJ Capital, with participation from Streamlined Ventures, The CXO Fund, Amino Capital, Startup Capital Ventures and Sterling Road.
– The new investment will be used to continue to expand operations and product features.

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Total investments 32
Average round size 5M
Rounds per year 4.57
Peak activity year 2022
Lead investments 1
Follow on index 0.28
Exits 1
Group Appearance index 1.00

Latest deals

CompanyIndustryRound SizeDateInvestorsLocation

Lumen Orbit

$2M11 Mar 2024 Redmond, Washington, United States

Aster

Health Care
Medical
$2M30 Jan 2024 San Francisco, California, United States

Puzzle Financial

Financial Services
SaaS
$30M15 Nov 2023 San Francisco, California, United States

Pico

Digital Media
Identity Management
Mobile Payments
Payments
$10M05 Apr 2023 New York, New York, United States

Puzzle

Information Technology
$15M21 Feb 2023 Bern, Bern, Switzerland

Groundfloor

Communities
Hospitality
Software
$2M24 Aug 2022 San Francisco, California, United States

PeopleReign

Artificial Intelligence
Human Resources
Information Technology
SaaS
$4M14 Apr 2022 San Jose, California, United States

Five to Nine

B2B
Communities
Employee Benefits
Millennials
Social
$4M13 Apr 2022 Chicago, Illinois, United States

Hydra Host

Cloud Infrastructure
Developer APIs
Web Hosting
$10M06 Apr 2022 Miami, Florida, United States
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