Sonoma Brands

Total investments

27

Average round size

5M

Portfolio companies

19

Rounds per year

3.38

Lead investments

2

Follow on index

0.26

Exits

4

Stages of investment
Private EquityLate Stage Venture
Areas of investment
E-CommerceBeautyConsumer GoodsFood and BeverageFood ProcessingHealth CareWellnessRestaurantsPharmaceuticalSnack Food

Summary

Sonoma Brands appeared to be the VC, which was created in 2015. The fund was located in North America if to be more exact in United States. The main department of described VC is located in the Sonoma.

Besides, a startup needs to be aged 2-3 years to get the investment from the fund. Among the most popular portfolio startups of the fund, we may highlight Yumble, True Botanicals, HUM Nutrition. The fund has no exact preference in some founders of portfolio startups. When startup sums 4 or 5+ of the founder, the probability for it to get the investment is little. Among the most successful fund investment fields, there are Consumer Goods, E-Commerce. For fund there is a match between the country of its foundation and the country of its the most frequent investments - United States.

The usual cause for the fund is to invest in rounds with 2-3 partakers. Despite the Sonoma Brands, startups are often financed by Strand Equity Partners, Rudyard Partners LLC, RiverPark Ventures. The meaningful sponsors for the fund in investment in the same round are VMG Partners, Unilever Ventures, Tim Ferriss. In the next rounds fund is usually obtained by Alliance Consumer Growth.

The common things for fund are deals in the range of 5 - 10 millions dollars. The fund is constantly included in 2-6 deals per year. The real fund results show that this VC is 57 percentage points more often commits exit comparing to other companies. The top activity for fund was in 2018.

The current fund was established by Jon Sebastiani.

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Investments analytics

Analytics

Total investments
27
Lead investments
2
Exits
4
Rounds per year
3.38
Follow on index
0.26
Investments by industry
  • Food and Beverage (10)
  • Health Care (8)
  • Wellness (6)
  • Food Processing (6)
  • Consumer Goods (5)
  • Show 23 more
Investments by region
  • United States (22)
  • United Kingdom (2)
  • Canada (1)
Peak activity year
2018

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Quantitative data

Avg. startup age at the time of investment
8
Avg. valuation at time of investment
36M
Group Appearance index
0.52
Avg. company exit year
11
Avg. multiplicator
9.20
Strategy success index
0.20

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Latest deals

Company name Deal date Industry Deal stage Deal size Location
Bachan's 08 Sep 2022 Food and Beverage, Food Processing, Restaurants Early Stage Venture 13M United States, California, Sebastopol
02 Aug 2021 Health Care, Wellness, Personal Health, Pharmaceutical, Pet Early Stage Venture 20M United States, New York, New York

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