Alliance Consumer Growth

Investor type Private Equity Firm


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This summary is composed by our algorithm based on the analysis of the deals. If you think that some of this information is not accurate, please let us know about it and provide any supporting evidences if possible. Such cases will be analyzed by our ML-algorithm and implemented in our database, which will improve this summary.
Total investments 30
Average round size
The average size of a deal this fund participated in
Portfolio companies 26
Rounds per year 2.73
Lead investments 2
Follow on index
How often the fund supports its portfolio startups at next rounds
Exits 6
Key employees 3

Areas of investment

  • Food and Beverage
  • Consumer Goods
  • Fashion
  • Manufacturing
  • Beauty

In 2011 was created Alliance Consumer Growth, which is appeared as VC. The leading representative office of defined VC is situated in the New York. The company was established in North America in United States.

The usual cause for the fund is to invest in rounds with 1-2 partakers. Despite the Alliance Consumer Growth, startups are often financed by Brand Foundry Ventures, Tiger Global Management, Bullish. The meaningful sponsors for the fund in investment in the same round are blisce/, Union Square Hospitality Group, Temasek Holdings. In the next rounds fund is usually obtained by Sofia Vergara, M13, Leonardo DiCaprio.

The overall number of key employees were 3.

For fund there is a match between the location of its establishment and the land of its numerous investments - United States. Among the most successful fund investment fields, there are Beauty, Shopping. Among the most popular portfolio startups of the fund, we may highlight Harry's, LOLA, Suja Life. Besides, a startup requires to be at the age of 2-3 years to receive the investment from the fund. The fund has no specific favorite in a number of founders of portfolio startups.

The top activity for fund was in 2015. Comparing to the other companies, this Alliance Consumer Growth performs on 4 percentage points more the average number of lead investments. The real fund results show that this VC is 13 percentage points more often commits exit comparing to other companies. Deals in the range of 50 - 100 millions dollars are the general things for fund. The fund is constantly included in less than 2 deals per year. The top amount of exits for fund were in 2019.

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Related Funds

Funds investing in previous rounds
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Typical Co-investors
Alliance Consumer Growth is more likely to invest in rounds together with the following funds:
Funds investing in following rounds
These funds have a tendency to invest in the following rounds after Alliance Consumer Growth:
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Notable deals

CompanyIndustryRound SizeDateInvestorsLocation

The Honest Kitchen

Consumer Goods
Food and Beverage
$150M05 Apr 2022 San Diego, California, United States


$240M27 Jan 2022 Culver City, California, United States

Athletic Brewing

Craft Beer
Food and Beverage
$50M11 May 2021 Connecticut, United States


$154M09 Apr 2021 Culver City, California, United States


06 Jan 2021 Los Angeles, California, United States

Food and Beverage
Organic Food
17 Dec 2020 Denver, Colorado, United States


Consumer Goods
Food and Beverage
Snack Food
30 Sep 2020 Denver, Colorado, United States

Food and Beverage
Food Processing
Snack Food
$8M25 Aug 2020 Roselle, New Jersey, United States


$35M20 Feb 2020 New York, New York, United States
Athletic Brewing Company Lands $50M

– Athletic Brewing Company, the leading non-alcoholic brewer in the U.S., has closed a $50m funding round.
– The round was led by their long-time investors and board members Alliance Consumer Growth and TRB Advisors.
– Also participating were athletes, entrepreneurs, and celebrity investors Blake Mycoskie, David Chang, Lance Armstrong, Darren Rovell, Justin Tuck, and multiple-time NFL Defensive Player of the Year JJ Watt.

Athletic Brewing Company Receives $50 Million in Funding as They Redefine the Industry’s Fastest-growing Segment and Expand Beer-drinking Occasions

– Athletic Brewing Company announced that they’ve closed a $50m funding round.
– The round was led by their long-time investors and board members Alliance Consumer Growth and TRB Advisors. Also participating were athletes, entrepreneurs, and celebrity investors Blake Mycoskie, David Chang, Lance Armstrong, Darren Rovell, Justin Tuck, and multiple-time NFL Defensive Player of the Year JJ Watt.
– The company will use the capital to fuel a major investment in a larger east coast brewery less than a year after the opening of their 150,000-barrel brewery in San Diego.
– Athletic now employs over 150 people in 32 states and D.C.
– They also plan to expand existing, new, and developing partnerships to connect with its consumer community.


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