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Strand Equity Partners

Investor type Private Equity Firm
Founders Seth Rodsky


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This summary is composed by our algorithm based on the analysis of the deals. If you think that some of this information is not accurate, please let us know about it and provide any supporting evidences if possible. Such cases will be analyzed by our ML-algorithm and implemented in our database, which will improve this summary.
Total investments 26
Average round size
The average size of a deal this fund participated in
Portfolio companies 23
Rounds per year 2.60
Lead investments 7
Follow on index
How often the fund supports its portfolio startups at next rounds
Exits 4
Key employees 2

Areas of investment

  • Food and Beverage
  • Organic Food
  • Food Processing
  • Health Care
  • Retail

The venture was found in North America in United States. The main office of represented VC is situated in the Los Angeles.

The fund is constantly included in 2-6 investment rounds annually. Comparing to the other companies, this Strand Equity Partners performs on 20 percentage points less the average number of lead investments. The important activity for fund was in 2018. Deals in the range of 5 - 10 millions dollars are the general things for fund. Speaking about the real fund results, this VC is 21 percentage points more often commits exit comparing to other organizations.

The current fund was established by Seth Rodsky. The overall number of key employees were 2.

Among the most popular portfolio startups of the fund, we may highlight Wander Beauty, Banza, HUM Nutrition. Besides, a startup requires to be at the age of 4-5 years to receive the investment from the fund. For fund there is a match between the country of its foundation and the country of its the most frequent investments - United States. We can highlight the next thriving fund investment areas, such as Consumer Goods, Food and Beverage. The fund has exact preference in a number of founders of portfolio startups.

The usual cause for the fund is to invest in rounds with 1-2 partakers. Despite the Strand Equity Partners, startups are often financed by Wendi Murdoch, Thrive Capital, Founders Fund. The meaningful sponsors for the fund in investment in the same round are Imaginary Ventures, CircleUp Growth Partners, Thirty Five Ventures. In the next rounds fund is usually obtained by L Catterton, Thrive Capital, Ken Hertz.

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Related Funds

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Notable deals

CompanyIndustryRound SizeDateInvestorsLocation


22 Mar 2022 Phoenix, Arizona, United States


Adventure Travel
$10M18 Jan 2022 Vancouver, British Columbia, Canada


12 Oct 2021 White Plains, New York, United States


Consumer Goods
$13M16 Jun 2021 Long Island City, New York, United States

Studio McGee

Home Decor
Home Improvement
Interior Design
$6M16 Mar 2021 Lehi, Utah, United States

Spotlight Brands

20 Aug 2020 Los Angeles, California, United States

Modern Acupuncture

Alternative Medicine
Health Care
03 Oct 2019 Scottsdale, Arizona, United States

HUM Nutrition

Consumer Goods
Health Care
$15M29 Apr 2019 Los Angeles, California, United States

Real Good Foods

Food and Beverage
13 Mar 2019 Glendale, California, United States
Diggs Inc. Closes $13 Million Series A Funding To Scale Growth And Expand Product Offering

– Diggs has closed a $13m Series A investment round led by venn growth partners with backing by US-based Strand Equity.
– The company’s Revol Dog Crate has won several awards and has been featured in the New York Times, Wall Street Journal, and CNBC.
– The funding will be allocated towards developing new products, diversifying marketing channels, recruiting talent for new positions across all business functions, and creating a first-of-its-kind product design and development facility in Long Island City.
– Diggs’ CEO Zel Crampton is a McKinsey & Company veteran.

Studio McGee Closes Minority Investment From Strand Equity

Strand Equity (“Strand”), a leading growth equity firm investing in the next generation of iconic consumer brands, is joining forces with Studio McGee, one of the premier innovators in the interior design industry.
– With modest beginnings as a Salt Lake City-based interior design firm, Studio McGee has quickly amassed a national cult following with designs that inspire and motivate its customers to live well.
– This vision has since manifested into the brand’s own eCommerce website, McGee & Co., a social media presence of over 3.8-million followers, a licensing partnership with Target, a New York Times best-selling book and Netflix original series, to go along with its legacy design services platform.


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