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Peterson Ventures

Investor type Venture Capital
Founders Joel Peterson


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This summary is composed by our algorithm based on the analysis of the deals. If you think that some of this information is not accurate, please let us know about it and provide any supporting evidences if possible. Such cases will be analyzed by our ML-algorithm and implemented in our database, which will improve this summary.
Total investments 183
Average round size
The average size of a deal this fund participated in
Portfolio companies 97
Rounds per year 13.07
Lead investments 7
Follow on index
How often the fund supports its portfolio startups at next rounds
Exits 15
Key employees 11
Stages of investment
Early Stage Venture

Areas of investment

  • Software
  • E-Commerce
  • SaaS
  • Financial Services
  • Information Technology

Peterson Ventures is the famous VC, which was founded in 2008. The leading representative office of defined VC is situated in the Salt Lake City. The company was established in North America in United States.

The typical case for the fund is to invest in rounds with 4-5 participants. Despite the Peterson Ventures, startups are often financed by Novel TMT Ventures, Pelion Venture Partners, Beanstalk Ventures. The meaningful sponsors for the fund in investment in the same round are Spider Capital, Signal Peak Ventures, Otter Rock Capital. In the next rounds fund is usually obtained by Signal Peak Ventures, Pelion Venture Partners, New Enterprise Associates.

Considering the real fund results, this VC is 9 percentage points less often commits exit comparing to other organizations. The higher amount of exits for fund were in 2019. The common things for fund are deals in the range of 5 - 10 millions dollars. The fund is constantly included in 2-6 deals per year. Comparing to the other companies, this Peterson Ventures performs on 22 percentage points less the average number of lead investments. The high activity for fund was in 2013. When the investment is from Peterson Ventures the average startup value is 10-50 millions dollars.

This organization was formed by Joel Peterson. Besides them, we counted 11 critical employees of this fund in our database.

Besides, a startup requires to be at the age of 2-3 years to receive the investment from the fund. For fund there is a match between the location of its establishment and the land of its numerous investments - United States. The fund has no exact preference in some founders of portfolio startups. If startup sums 5+ of the founder, the chance for it to be financed is low. We can highlight the next thriving fund investment areas, such as Internet, Financial Services. Among the various public portfolio startups of the fund, we may underline Allbirds, SmartAsset, Dealstruck

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Typical Co-investors
Peterson Ventures is more likely to invest in rounds together with the following funds:
Funds investing in following rounds
These funds have a tendency to invest in the following rounds after Peterson Ventures:

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Funds with similar focus acting as lead investors:

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Notable deals

CompanyIndustryRound SizeDateInvestorsLocation

Luz Data

Artificial Intelligence
Data Mining
$8M17 Nov 2022 Salt Lake City, Utah, United States


$25M10 Oct 2022 San Francisco, California, United States


Affiliate Marketing
Loyalty Programs
Social Media
$6M21 Jul 2022 Lehi, Utah, United States

Nyquist Data Inc.

Health Care
Machine Learning
$6M23 Mar 2022 Palo Alto, California, United States


Enterprise Software
16 Mar 2022 Palo Alto, California, United States


Delivery Service
Packaging Services
01 Mar 2022 Salt Lake City, Utah, United States


Financial Services
$11M16 Feb 2022 Boulder, Colorado, United States

Local Locker

Facilities Support Services
11 Feb 2022 New York, New York, United States


Health Care
Mobile Apps
$2M03 Feb 2022 San Francisco, California, United States
Workstream Raises $48M in Series B Funding

– Workstream, a San Francisco, CA-based hiring platform and mobile app that streamlines the sourcing and onboarding of hourly workers, raised $48m in Series B funding.
– The round was co-led by BOND and Coatue, with reinvestment from Founders Fund, and Eric Yuan, CEO of Zoom; Tony Xu, CEO of DoorDash; Ryan Smith, CEO of Qualtrics; Frederic Kerrest, COO of Okta; Basis Set Ventures; CRV; Peterson Ventures; GGV Capital; Jay-Z’s RocNation; Will Smith’s Dreamers VC and others.
– The company intends to use the funds to double the size of its team with numerous hires across sales, marketing and engineering, and continue to invest in growth and product development.

Loop Returns locks in $65 million Series B led by CRV

– Loop Returns, a software company looking to handle the costly and inefficient process of retail/e-commerce returns, has announced the close of a $65 million Series B financing round.
– The round was led by CRV, with participation from Shopify and Renegade Partners, as well as existing investors FirstMark Capital, Ridge Ventures, Peterson Ventures and Lerer Hippeau.
– The deal values the company at $340 million post-money.
– Loop Returns was co-founded by Jonathan Poma after he was working at an agency and consulting with a big Shopify brand to help them with returns and exchanges. He partnered with longtime friend Corbett Morgan to start Loop Returns.


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