Peterson Ventures

Type

Venture Capital

Status

Active

Location

Salt Lake City, United States

Total investments

196

Average round size

4M

Portfolio companies

106

Rounds per year

12.25

Lead investments

10

Follow on index

0.46

Exits

15

Stages of investment
SeedEarly Stage Venture
Areas of investment
E-CommerceInternetSoftwareFinancial ServicesFinTechAnalyticsInformation TechnologyHealth CareSaaSSocial Media

Summary

Peterson Ventures is the famous VC, which was founded in 2008. The leading representative office of defined VC is situated in the Salt Lake City. The company was established in North America in United States.

The typical case for the fund is to invest in rounds with 4-5 participants. Despite the Peterson Ventures, startups are often financed by Novel TMT Ventures, Pelion Venture Partners, Beanstalk Ventures. The meaningful sponsors for the fund in investment in the same round are Spider Capital, Signal Peak Ventures, Otter Rock Capital. In the next rounds fund is usually obtained by Signal Peak Ventures, Pelion Venture Partners, New Enterprise Associates.

Considering the real fund results, this VC is 9 percentage points less often commits exit comparing to other organizations. The higher amount of exits for fund were in 2019. The common things for fund are deals in the range of 5 - 10 millions dollars. The fund is constantly included in 2-6 deals per year. Comparing to the other companies, this Peterson Ventures performs on 22 percentage points less the average number of lead investments. The high activity for fund was in 2013. When the investment is from Peterson Ventures the average startup value is 10-50 millions dollars.

This organization was formed by Joel Peterson. Besides them, we counted 11 critical employees of this fund in our database.

Besides, a startup requires to be at the age of 2-3 years to receive the investment from the fund. For fund there is a match between the location of its establishment and the land of its numerous investments - United States. The fund has no exact preference in some founders of portfolio startups. If startup sums 5+ of the founder, the chance for it to be financed is low. We can highlight the next thriving fund investment areas, such as Internet, Financial Services. Among the various public portfolio startups of the fund, we may underline Allbirds, SmartAsset, Dealstruck

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Investor highlights

Industry generalist
Yes
Industry focus
GeneralistEcommerceB2B/Enterprise
Stage focus
SeedPre-Seed
Check size
250K — 3M

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Investments analytics

Last fund

Fund size
USD 140000000
Fund raised date
2022-06-30

Analytics

Total investments
196
Lead investments
10
Exits
15
Rounds per year
12.25
Follow on index
0.46
Investments by industry
  • Software (66)
  • E-Commerce (39)
  • Financial Services (25)
  • SaaS (25)
  • Information Technology (22)
  • Show 155 more
Investments by region
  • United States (187)
  • United Kingdom (1)
  • China (3)
Peak activity year
2021
Number of Unicorns
4
Number of Decacorns
4

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Quantitative data

Avg. startup age at the time of investment
7
Avg. valuation at time of investment
108M
Group Appearance index
0.68
Avg. company exit year
7
Avg. multiplicator
0.96
Strategy success index
0.90

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Latest deals

Company name Deal date Industry Deal stage Deal size Location
Rebuy Engine 24 Feb 2023 Early Stage Venture 17M United States, Minnesota, Minneapolis
Rising Team 06 Jun 2024 Web Development Early Stage Venture 8M United States, California, Palo Alto
Zubale 17 Oct 2019 Internet, Retail Technology, Apps, iOS, Android, Crowdsourcing Seed 3M Mexico City, Mexico

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How we get our data

At Unicorn Nest, we combine cutting-edge technology with human expertise to build one of the most reliable venture capital databases in the market. Our process begins with automated AI-enhanced data collection, leveraging the full potential of Large Language Models (LLMs).

Later, our team of analysts takes it further with manual verification, using proprietary tools for data cleaning and validation to ensure accuracy and reliability. We cross-check and enhance our findings through press and media monitoring, integrating information from trusted news outlets and venture capital aggregators. Finally, we stay ahead of the curve by monitoring social networks like LinkedIn and X.com.