The leading representative office of defined VC is situated in the London. The company was established in Europe in United Kingdom. WPP Ventures appeared to be a CVC structure as part of the corporation.
Among the most popular portfolio startups of the fund, we may highlight Vice Media, Appnexus, Affectiva. The fund has exact preference in some founders of portfolio startups. In case when startup counts 5+ of the founder, the chance for it to get the investment is meager. Among the most successful fund investment fields, there are Software, Advertising. For fund there is no match between the location of its establishment and the land of its numerous investments - United States. Besides, a startup requires to be at the age of 4-5 years to receive the investment from the fund.
The usual cause for the fund is to invest in rounds with 2-3 partakers. Despite the WPP Ventures, startups are often financed by First Round Capital, Lerer Hippeau, Advancit Capital. The meaningful sponsors for the fund in investment in the same round are Redpoint, Valhalla Partners, Summerhill Venture Partners. In the next rounds fund is usually obtained by Redpoint, First Round Capital, Ignition Partners.
The fund is generally included in 2-6 deals every year. The increased amount of exits for fund were in 2018. The common things for fund are deals in the range of 10 - 50 millions dollars. Opposing the other organizations, this WPP Ventures works on 2 percentage points more the average amount of lead investments. When the investment is from WPP Ventures the average startup value is 500 millions - 1 billion dollars. Speaking about the real fund results, this VC is 2 percentage points more often commits exit comparing to other organizations. The high activity for fund was in 2011.
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