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Plus Capital

Investor type Micro VC
Founders Adam Lilling


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This summary is composed by our algorithm based on the analysis of the deals. If you think that some of this information is not accurate, please let us know about it and provide any supporting evidences if possible. Such cases will be analyzed by our ML-algorithm and implemented in our database, which will improve this summary.

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Total investments 35
Average round size
The average size of a deal this fund participated in
Portfolio companies 29
Rounds per year 3.50
Lead investments 4
Follow on index
How often the fund supports its portfolio startups at next rounds
Exits 7
Key employees 3
Stages of investment
Early Stage Venture
Late Stage Venture

Areas of investment

  • Software
  • Health Care
  • Information Technology
  • E-Commerce
  • Fashion

Plus Capital is the famous VC, which was founded in 2013. The main department of described VC is located in the Los Angeles. The company was established in North America in United States.

This Plus Capital works on 9 percentage points more the average amount of lead investments comparing to the other organizations. When the investment is from Plus Capital the average startup value is 100-500 millions dollars. Considering the real fund results, this VC is 5 percentage points more often commits exit comparing to other organizations. The top amount of exits for fund were in 2018. The common things for fund are deals in the range of 5 - 10 millions dollars. The fund is constantly included in 2-6 investment rounds annually. The top activity for fund was in 2013.

For fund there is a match between the country of its foundation and the country of its the most frequent investments - United States. Among the most popular portfolio startups of the fund, we may highlight MoviePass, Surf Air, Spring. We can highlight the next thriving fund investment areas, such as Casual Games, Apps. The fund has no exact preference in some founders of portfolio startups. If startup sums 1 or 5+ of the founder, the chance for it to be financed is low. Besides, a startup requires to be at the age of 2-3 years to receive the investment from the fund.

The standard case for the fund is to invest in rounds with 7-8 partakers. Despite the Plus Capital, startups are often financed by True Ventures, Velos Partners, VTF Capital. The meaningful sponsors for the fund in investment in the same round are True Ventures, SV Angel, Baroda Ventures. In the next rounds fund is usually obtained by Thrive Capital, Greycroft, Evolution Media.

This organization was formed by Adam Lilling. The overall number of key employees were 3.

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These funds often invest in the rounds preceeding the rounds of Plus Capital:
Typical Co-investors
Plus Capital is more likely to invest in rounds together with the following funds:
Funds investing in following rounds
These funds have a tendency to invest in the following rounds after Plus Capital:

Funds with similar focus

Funds from United States
Funds with similar focus located in United States:
Funds with the same geo focus
Funds with similar geography of portfolio companies:
Funds doing lead investments
Funds with similar focus acting as lead investors:

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Notable deals

CompanyIndustryRound SizeDateInvestorsLocation


$35M03 Nov 2022 New York, New York, United States


Food and Beverage
Food Processing
Organic Food
08 Mar 2022 Vancouver, British Columbia, Canada


$160M15 Dec 2021 Los Angeles, California, United States


Corporate Training
Personal Development
$300M08 Oct 2021 San Francisco, California, United States


Health Care
$35M22 Sep 2021 New York, New York, United States


Human Resources
Professional Services
Small and Medium Businesses
$71M29 Jul 2021 San Francisco, California, United States


$9M27 Jul 2021 Los Angeles, California, United States


Corporate Training
Personal Development
$125M25 Feb 2021 San Francisco, California, United States


Auto Insurance
Commercial Insurance
Consumer Goods
Health Insurance
Home and Garden
Predictive Analytics
Property Insurance
Subscription Service
$19M09 Dec 2020 Boulder, Colorado, United States
Homebase Announces $71 Million in Series C Funding

– Homebase announced its $71m Series C funding round to expand its products and services.
– With $109m in total funding to date, Homebase is also launching new innovative tools for HR and payroll that broaden its offering for small business owners and accelerate the company’s growth and expansion.
– This funding round was led by new investor, GGV Capital, and includes existing investors Bain Capital Ventures, Baseline Ventures, Bedrock Capital, Cowboy Ventures, and Khosla Ventures, and additional investor PLUS Capital.

BetterUp Raises $125 Million Series D, Achieves $1.73 Billion Valuation, and Expands Coaching Platform With BetterUp Care

– BetterUp announced a $125m Series D fundraise, bringing the company’s valuation to $1.73b.
– The global leader in mobile-based coaching, counseling, and mentorship, BetterUp is an all-in-one platform that combines behavioral science, AI technology, and human interaction to optimize personal growth and professional development in support of a person’s whole health, at work and in life.
– This latest financing was led by ICONIQ Growth with participation by existing investors, Lightspeed Venture Partners, Threshold Ventures, and Plus Capital, and by new investors, Salesforce Ventures, Sapphire Ventures, and Mubadala Capital.


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