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Headquarters Location

United States, New York


Greycroft is the renowned VC, which was created in 2006. This investor is located in North America, United States. The primary office of this VC is located in New York.

Typical investments for this fund are deals in the range of 10 - 50 millions dollars. In real terms, this VC performs 5 percentage points more exits than other funds. The fund usually participates in 25-48 investment rounds per year. The fund's activity peaked in 2017. Additionally, in 2019 the fund was active. The highest number of exits from this fund were in 2014. At the time of investment by Greycroft, a typical start-up valuation would be 100-500 millions dollars. Greycroft participates, on average, in 15 percentage points less than the average amount of lead investments in other funds.

This VC was founded by Alan Patricof, Dana Settle, Ian Sigalow. The overall number of key employees in the fund's team is 11.

The usual method for the fund is to invest in rounds with 5-6 other investors. Along with Greycroft, start-ups are often financed by iNovia Capital, Sherpa Capital, New Enterprise Associates as well as 353 other investors. The most common co-investors for the fund are SoftBank Capital, SV Angel, Maveron and also 394 different VCs. The investors in the following rounds are usually Lerer Hippeau, GV, FirstMark, and 271 VCs in total.

Bird Rides, The RealReal, Knock are among the most popular portfolio start-ups of the fund. Among their most successful investment fields, we have identified Social Media, SaaS. Also, because of its portfolio diversification tendency, we can highlight 60 more industries for this fund. The fund has no specific requirements for the number of founders in a start-up. When a start-up has 5+ founders, the probability of closing the deal is low. The country of its foundation and the country of its most frequent investments coincides - United States. Besides this, the fund also invested in 14 other countries. The average start-up age at the time of investment by this fund is 2-3.

Year Founded


Fund Activity


Mail Rule [rules by which you can get an email of an interesting for you fund employee, knowing only the name and surname of this employee]

Domain name:; User name format in descending order of probability: first, first_initial last, first last, first '.' last, last

Group Appearance [how often fund is operating separately from groups with shared interest]

100.0% of cases

Investments per Year [average amount of rounds in which fund participates each year]


Follow-on Index [how often fund is ready to support its portfolio startup at next rounds]

33.7% of cases

Average Multiplicator [the average ratio of the last valuation of portfolio startups to their total amount of financing raised]


Average Portfolio Company
Exit Age [the average age of portfolio startups at which they go public or become acquired]

2.8 years

Success / Strategy Similarity
Index [the matching between fund's investment strategy and its proved successes in the form of portfolio startups high valuations]

0.55 out of 1

Number of Unicorns [amount of portfolio companies, which were valuated at more then $1B]


Funds Investing in Previous

iNovia Capital, Sherpa Capital, New Enterprise Associates

Funds Investing Together

SoftBank Capital, SV Angel, Maveron

Funds Investing in Following

Lerer Hippeau, GV, FirstMark

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