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Sonoma Brands

Investor type Private Equity Firm
Founders Jon Sebastiani Jonathan Sebastiani


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This summary is composed by our algorithm based on the analysis of the deals. If you think that some of this information is not accurate, please let us know about it and provide any supporting evidences if possible. Such cases will be analyzed by our ML-algorithm and implemented in our database, which will improve this summary.
Total investments 26
Average round size
The average size of a deal this fund participated in
Portfolio companies 18
Rounds per year 3.71
Lead investments 1
Follow on index
How often the fund supports its portfolio startups at next rounds
Exits 4
Key employees 1
Stages of investment
Late Stage Venture
Private Equity

Areas of investment

  • Food and Beverage
  • Health Care
  • Wellness
  • Consumer Goods
  • Food Processing

Sonoma Brands appeared to be the VC, which was created in 2015. The fund was located in North America if to be more exact in United States. The main department of described VC is located in the Sonoma.

Besides, a startup needs to be aged 2-3 years to get the investment from the fund. Among the most popular portfolio startups of the fund, we may highlight Yumble, True Botanicals, HUM Nutrition. The fund has no exact preference in some founders of portfolio startups. When startup sums 4 or 5+ of the founder, the probability for it to get the investment is little. Among the most successful fund investment fields, there are Consumer Goods, E-Commerce. For fund there is a match between the country of its foundation and the country of its the most frequent investments - United States.

The usual cause for the fund is to invest in rounds with 2-3 partakers. Despite the Sonoma Brands, startups are often financed by Strand Equity Partners, Rudyard Partners LLC, RiverPark Ventures. The meaningful sponsors for the fund in investment in the same round are VMG Partners, Unilever Ventures, Tim Ferriss. In the next rounds fund is usually obtained by Alliance Consumer Growth.

The common things for fund are deals in the range of 5 - 10 millions dollars. The fund is constantly included in 2-6 deals per year. The real fund results show that this VC is 57 percentage points more often commits exit comparing to other companies. The top activity for fund was in 2018.

The current fund was established by Jon Sebastiani.

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Notable deals

CompanyIndustryRound SizeDateInvestorsLocation

MERIT Beauty

$20M14 Sep 2021 Los Angeles, California, United States


Health Care
Personal Health
$20M02 Aug 2021 New York, New York, United States


Health Care
Personal Health
03 Apr 2021 New York, New York, United States


Health Care
$30M30 Mar 2021 London, England, United Kingdom

Made by Nacho

Animal Feed
Consumer Goods
03 Mar 2021 New York, New York, United States

Made by Nacho

Animal Feed
Consumer Goods
01 Jan 2021 New York, New York, United States

Chefs Cut Real Jerky

Food and Beverage
Food Processing
Snack Food
28 Sep 2020 New York, New York, United States


01 Jan 2020 Los Angeles, California, United States

Alternative Medicine
Health Care
$3M16 Oct 2019 Old Toronto, Ontario, Canada
Merit Closes $20M Series A Funding Round

– Merit is a Los Angeles, CA-based minimalist beauty brand.
– Company raised $20m in Series A funding.
– The round was led by the Growth Fund of L Catterton, with participation from Marcy Venture Partners and Sonoma Brands.
– The new investment will be used to expand the company’s color cosmetics collection and expand into new categories.

Mixlab raises $20M to provide purrfect pharmacy experience for pet parents

– Pet pharmacy Mixlab raised $20m in Series A funding.
– The round was led by Sonoma Brands and included Global Founders Capital, Monogram Capital, Lakehouse Ventures and Brand Foundry.
– The company has total funding of $30m.


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