True.

Type

Venture Capital, Private equity

Status

Active

Location

London, United Kingdom

Total investments

66

Average round size

18M

Portfolio companies

57

Rounds per year

6.00

Lead investments

6

Follow on index

0.14

Exits

2

Stages of investment
SeedEarly Stage Venture
Areas of investment
E-CommerceInternetConsumer GoodsRetailRetail TechnologyArtificial IntelligenceFood and BeverageHealth CareWellnessFashion

Summary

In 2013 was created True., which is appeared as Corporate Investor. The fund was located in Europe if to be more exact in United Kingdom. The main office of represented Corporate Investor is situated in the London.

Among the most popular fund investment industries, there are Health Care, Food and Beverage. Besides, a startup requires to be at the age of 2-3 years to receive the investment from the fund. For fund there is a match between the country of its foundation and the country of its the most frequent investments - United Kingdom. Among the most popular portfolio startups of the fund, we may highlight Zwift, LoveCrafts, ThirdEye. The fund has no exact preference in some founders of portfolio startups. When startup sums 5+ of the founder, the probability for it to get the investment is little.

The fund was created by Matt Truman, Paul Cocker. The overall number of key employees were 8.

The standard case for the fund is to invest in rounds with 1-2 partakers. Despite the True., startups are often financed by Geekdom Fund, MMC Ventures, Ion Pacific. The meaningful sponsors for the fund in investment in the same round are Venrex Investment Management, Seedrs, Seedcamp. In the next rounds fund is usually obtained by Venrex Investment Management, Passion Capital, Highland Europe.

The typical startup value when the investment from True. is 1-5 millions dollars. This True. works on 27 percentage points less the average amount of lead investments comparing to the other organizations. The fund is generally included in 7-12 deals every year. The important activity for fund was in 2015. Considering the real fund results, this Corporate Investor is 13 percentage points less often commits exit comparing to other organizations. Deals in the range of 10 - 50 millions dollars are the general things for fund.

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Investor highlights

Industry focus
Consumer/RetailB2B/EnterpriseTraveltech
Stage focus
SeedPre-SeedSeries A
Geo focus
AustriaBelgiumDenmarkEstonia Show 13 more
Check size
Up to 3M

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Investments analytics

Analytics

Total investments
66
Lead investments
6
Exits
2
Rounds per year
6.00
Follow on index
0.14
Investments by industry
  • E-Commerce (17)
  • Fashion (9)
  • Health Care (8)
  • Internet (8)
  • Food and Beverage (7)
  • Show 99 more
Investments by region
  • United States (12)
  • United Kingdom (45)
  • Australia (1)
  • Germany (1)
  • Canada (2)
  • Show 3 more
Peak activity year
2015
Number of Minotaurs
1

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Quantitative data

Avg. startup age at the time of investment
7
Avg. valuation at time of investment
11M
Group Appearance index
0.56
Avg. company exit year
4
Avg. multiplicator
2.41
Strategy success index
0.10

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Latest deals

Company name Deal date Industry Deal stage Deal size Location
JENA 08 Apr 2024 Seed 1M England, London, United Kingdom
Unmind 11 Feb 2020 B2B, Health Care, Enterprise Software, Training, mHealth, Employee Benefits Early Stage Venture 10M England, London, United Kingdom

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How we get our data

At Unicorn Nest, we combine cutting-edge technology with human expertise to build one of the most reliable venture capital databases in the market. Our process begins with automated AI-enhanced data collection, leveraging the full potential of Large Language Models (LLMs).

Later, our team of analysts takes it further with manual verification, using proprietary tools for data cleaning and validation to ensure accuracy and reliability. We cross-check and enhance our findings through press and media monitoring, integrating information from trusted news outlets and venture capital aggregators. Finally, we stay ahead of the curve by monitoring social networks like LinkedIn and X.com.