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Mayfair Equity Partners

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Investments

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This summary is composed by our algorithm based on the analysis of the deals. If you think that some of this information is not accurate, please let us know about it and provide any supporting evidences if possible. Such cases will be analyzed by our ML-algorithm and implemented in our database, which will improve this summary.

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Total investments 17
Average round size
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The average size of a deal this fund participated in
$64M
Portfolio companies 10
Rounds per year 1.70
Lead investments 5
Follow on index
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How often the fund supports its portfolio startups at next rounds
0.41
Exits 1
Key employees 7
Stages of investment
Private Equity

Areas of investment

  • Advertising
  • Software
  • Social Media Marketing
  • Digital Marketing
  • Digital Media
Summary

In 2014 was created Mayfair Equity Partners, which is appeared as VC. The venture was found in Europe in United Kingdom. The main office of represented VC is situated in the London.

Deals in the range of 10 - 50 millions dollars are the general things for fund. When the investment is from Mayfair Equity Partners the average startup value is 100-500 millions dollars. The high activity for fund was in 2017. The fund is constantly included in less than 2 deals per year. The real fund results show that this VC is 55 percentage points more often commits exit comparing to other companies.

Among the most popular portfolio startups of the fund, we may highlight SuperAwesome, Ultrahaptics. We can highlight the next thriving fund investment areas, such as Marketing, Digital Marketing. For fund there is a match between the country of its foundation and the country of its the most frequent investments - United Kingdom. Besides, a startup needs to be aged 4-5 years to get the investment from the fund.

The standard case for the fund is to invest in rounds with 3 partakers. Despite the Mayfair Equity Partners, startups are often financed by Woodford Investment Management, IP Group Plc, YYX Capital. The meaningful sponsors for the fund in investment in the same round are Woodford Investment Management, IP Group Plc, Hoxton Ventures. In the next rounds fund is usually obtained by Mitsubishi Corporation, Hoxton Ventures, Harbert European Growth Capital.

Besides them, we counted 7 critical employees of this fund in our database.

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Notable deals

CompanyIndustryRound SizeDateInvestorsLocation

Yieldstreet

Finance
Financial Services
FinTech
Wealth Management
$50M17 Nov 2021 New York, New York, United States

SuperAwesome

Advertising
Content
Digital Marketing
Digital Media
Social Media Marketing
Software
$13M12 Feb 2019 London, England, United Kingdom

Ultraleap

Consumer Electronics
Electronics
Software Engineering
Virtual Reality
$47M02 Dec 2018 Bristol, England, United Kingdom

SuperAwesome

Advertising
Content
Digital Marketing
Digital Media
Social Media Marketing
Software
$21M24 Jul 2017 United Kingdom, England

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Total investments 17
Average round size 64M
Rounds per year 1.70
Peak activity year 2021
Lead investments 5
Follow on index 0.41
Exits 1
Group Appearance index 0.65

Latest deals

CompanyIndustryRound SizeDateInvestorsLocation

Yieldstreet

Finance
Financial Services
FinTech
Wealth Management
$50M17 Nov 2021 New York, New York, United States

SuperAwesome

Advertising
Content
Digital Marketing
Digital Media
Social Media Marketing
Software
$13M12 Feb 2019 London, England, United Kingdom

Ultraleap

Consumer Electronics
Electronics
Software Engineering
Virtual Reality
$47M02 Dec 2018 Bristol, England, United Kingdom

SuperAwesome

Advertising
Content
Digital Marketing
Digital Media
Social Media Marketing
Software
$21M24 Jul 2017 United Kingdom, England
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