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Founders Jack Smith Martin Sorrell


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This summary is composed by our algorithm based on the analysis of the deals. If you think that some of this information is not accurate, please let us know about it and provide any supporting evidences if possible. Such cases will be analyzed by our ML-algorithm and implemented in our database, which will improve this summary.
Total investments 42
Average round size
The average size of a deal this fund participated in
Portfolio companies 35
Rounds per year 1.14
Lead investments 3
Follow on index
How often the fund supports its portfolio startups at next rounds
Exits 16
Key employees 5

Areas of investment

  • Advertising
  • Analytics
  • Software
  • Marketing
  • Information Technology

In 1985 was created WPP, which is appeared as Corporate Investor. The main office of represented Corporate Investor is situated in the London. The venture was found in Europe in United Kingdom.

The fund has no exact preference in some founders of portfolio startups. When startup sums 4 of the founder, the probability for it to get the investment is little. Moreover, a startup needs to be at the age of 4-5 years to get the investment from the fund. Among the most popular portfolio startups of the fund, we may highlight Omniture, WITHIN (VR/AR), mitu00fa. We can highlight the next thriving fund investment areas, such as SaaS, Media and Entertainment. For fund there is no match between the location of its establishment and the land of its numerous investments - United States.

The fund is constantly included in less than 2 deals per year. The high activity for fund was in 2011. The real fund results show that this Corporate Investor is 13 percentage points more often commits exit comparing to other companies. The average startup value when the investment from WPP is 100-500 millions dollars. The common things for fund are deals in the range of 10 - 50 millions dollars. Comparing to the other companies, this WPP performs on 10 percentage points more the average number of lead investments. The higher amount of exits for fund were in 2019.

The standard case for the fund is to invest in rounds with 2-3 partakers. Despite the WPP, startups are often financed by HWVP, Hummer Winblad Venture Partners, Upfront Ventures, Riverwood Capital. The meaningful sponsors for the fund in investment in the same round are Verizon Ventures, HWVP, Hummer Winblad Venture Partners, Ridge Ventures (Formerly known as IDG Ventures USA). In the next rounds fund is usually obtained by WPP Ventures, Maveron, In-Q-Tel.

This organization was formed by Martin Sorrell, Thomas Martens. Besides them, we counted 4 critical employees of this fund in our database.

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Related Funds

Funds investing in previous rounds
These funds often invest in the rounds preceeding the rounds of WPP:
Typical Co-investors
WPP is more likely to invest in rounds together with the following funds:
Funds investing in following rounds
These funds have a tendency to invest in the following rounds after WPP:

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Notable deals

CompanyIndustryRound SizeDateInvestorsLocation

Advertising Platforms
Augmented Reality
Brand Marketing
Video Games
Virtual Reality
$20M31 Mar 2022 Tel Aviv-Yafo, Tel Aviv District, Israel

Advertising Platforms
Augmented Reality
Brand Marketing
Video Games
Virtual Reality
$9M02 Feb 2021 Tel Aviv-Yafo, Tel Aviv District, Israel


Advertising Platforms
$300K10 Jan 2020 Sao Paulo, São Paulo, Brazil

Advertising Platforms
Augmented Reality
Brand Marketing
Video Games
Virtual Reality
$6M06 Aug 2019 Tel Aviv District


$10M14 Nov 2018 Santa Monica, California, United States

Gimlet Media

Digital Media
Media and Entertainment
Social Media
$5M06 Sep 2017 Brooklyn, New York, United States

Augmented Reality
Virtual Reality
$40M26 Jul 2017 Los Angeles, California, United States


Content Marketing
01 Jun 2017 New York, New York, United States


Human Resources
$6M31 Jan 2017 Austin, Texas, United States


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