ServiceNow

Total investments

34

Average round size

61M

Portfolio companies

31

Rounds per year

1.79

Lead investments

2

Follow on index

0.09

Exits

7

Areas of investment
SoftwareAnalyticsInformation TechnologyArtificial IntelligenceMachine LearningSaaSEnterprise SoftwareBig DataBusiness IntelligenceSecurity

Summary

In 2004 was created ServiceNow, which is appeared as Corporate Investor. The leading representative office of defined Corporate Investor is situated in the Santa Clara. The venture was found in North America in United States.

Among the most successful fund investment fields, there are Business Intelligence, Apps. Moreover, a startup needs to be at the age of 4-5 years to get the investment from the fund. The fund has no exact preference in some founders of portfolio startups. In case when startup counts 4 of the founder, the chance for it to get the investment is meager. For fund there is a match between the country of its foundation and the country of its the most frequent investments - United States. Among the most popular portfolio startups of the fund, we may highlight MuleSoft, ThoughtSpot, Numerify.

The common things for fund are deals in the range of 10 - 50 millions dollars. The fund is generally included in less than 2 deals every year. The high activity for fund was in 2017. The higher amount of exits for fund were in 2019. When the investment is from ServiceNow the average startup value is more than 1 billion dollars. Speaking about the real fund results, this Corporate Investor is 7 percentage points more often commits exit comparing to other organizations. This ServiceNow works on 20 percentage points less the average amount of lead investments comparing to the other organizations.

The usual cause for the fund is to invest in rounds with 5-6 partakers. Despite the ServiceNow, startups are often financed by Salesforce Ventures, Lighter Capital, Sapphire Ventures. The meaningful sponsors for the fund in investment in the same round are New Enterprise Associates, Lightspeed Venture Partners, Salesforce Ventures. In the next rounds fund is usually obtained by Lightspeed Venture Partners, Sequoia Capital, Tenaya Capital.

This organization was formed by Fred Luddy. The overall number of key employees were 2.

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Investments analytics

Analytics

Total investments
34
Lead investments
2
Exits
7
Rounds per year
1.79
Follow on index
0.09
Investments by industry
  • Software (22)
  • SaaS (13)
  • Enterprise Software (11)
  • Artificial Intelligence (9)
  • Information Technology (8)
  • Show 57 more
Investments by region
  • United States (31)
  • India (1)
  • Finland (2)
Peak activity year
2022
Number of Unicorns
6
Number of Decacorns
7
Number of Minotaurs
2

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Quantitative data

Avg. startup age at the time of investment
9
Avg. valuation at time of investment
989M
Group Appearance index
0.71
Avg. company exit year
11
Avg. multiplicator
3.34
Strategy success index
0.90

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Latest deals

Company name Deal date Industry Deal stage Deal size Location
City Innovate 18 May 2023 Government, Software, Information Technology, Consulting Early Stage Venture 12M United States, California, San Francisco
MariaDB 20 Sep 2018 Software, Enterprise Software, Database, Technical Support Late Stage Venture Espoo, Southern Finland, Finland
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