Brand Foundry Ventures

Investor type Micro VC
Founders Andrew Mitchell

Overview

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This summary is composed by our algorithm based on the analysis of the deals. If you think that some of this information is not accurate, please let us know about it and provide any supporting evidences if possible. Such cases will be analyzed by our ML-algorithm and implemented in our database, which will improve this summary.
Total investments 73
Average round size
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The average size of a deal this fund participated in
$9M
Portfolio companies 57
Rounds per year 9.12
Lead investments 6
Follow on index
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How often the fund supports its portfolio startups at next rounds
0.22
Exits 3
Key employees 1
Stages of investment
Seed

Areas of investment

  • E-Commerce
  • Consumer Goods
  • Health Care
  • Wellness
  • Retail
Summary

Brand Foundry Ventures appeared to be the VC, which was created in 2014. The fund was located in North America if to be more exact in United States. The leading representative office of defined VC is situated in the New York.

This organization was formed by Andrew Mitchell. We also calculated 1 valuable employee in our database.

Among the most popular portfolio startups of the fund, we may highlight Allbirds, Harry's, Rockets of Awesome. For fund there is a match between the country of its foundation and the country of its the most frequent investments - United States. Among the most successful fund investment fields, there are Fashion, Fitness. The fund has no specific favorite in a number of founders of portfolio startups. In case when startup counts 4 or 5+ of the founder, the chance for it to get the investment is meager. Moreover, a startup needs to be at the age of 2-3 years to get the investment from the fund.

The usual cause for the fund is to invest in rounds with 5-6 partakers. Despite the Brand Foundry Ventures, startups are often financed by Harrison Metal, Lerer Hippeau, Grace Beauty Capital. The meaningful sponsors for the fund in investment in the same round are Forerunner Ventures, Peterson Ventures, New Enterprise Associates. In the next rounds fund is usually obtained by Forerunner Ventures, New Enterprise Associates, Tiger Global Management.

Comparing to the other companies, this Brand Foundry Ventures performs on 26 percentage points less the average number of lead investments. The usual things for fund are deals in the range of 5 - 10 millions dollars. The increased amount of exits for fund were in 2019. The fund is constantly included in 7-12 investment rounds annually. When the investment is from Brand Foundry Ventures the average startup value is 100-500 millions dollars. The real fund results show that this VC is 8 percentage points less often commits exit comparing to other companies. The important activity for fund was in 2019.

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Notable deals

CompanyIndustryRound SizeDateInvestorsLocation

Frame Fertility

Fertility
Health Care
Wellness
$2M26 Apr 2022 -

BriteCo

Insurance
InsurTech
Jewelry
$9M06 Apr 2022 Evanston, Illinois, United States

Returnity Innovations, Inc

Association
Consumer
E-Commerce
Logistics
Packaging Services
Shipping
Sustainability
$3M18 Feb 2022 California, United States

Relief App

Financial Services
$15M17 Feb 2022 Miami, Florida, United States

Yumi

Baby
Food and Beverage
Organic Food
$67M20 Dec 2021 Los Angeles, California, United States

Mixlab

Health Care
Personal Health
Pet
Pharmaceutical
Wellness
$20M02 Aug 2021 New York, New York, United States

Hello Cake

Wellness
$4M01 Jul 2021 California, United States

ChannelApe

E-Commerce
Enterprise Software
Internet
Logistics
SaaS
Software
Supply Chain Management
$7M01 Jun 2021 New York, New York, United States

Two Robbers Hard Seltzer

Food and Beverage
Food Delivery
Food Processing
$6M27 Apr 2021 Philadelphia, Pennsylvania, United States
News
Mixlab raises $20M to provide purrfect pharmacy experience for pet parents

– Pet pharmacy Mixlab raised $20m in Series A funding.
– The round was led by Sonoma Brands and included Global Founders Capital, Monogram Capital, Lakehouse Ventures and Brand Foundry.
– The company has total funding of $30m.

Sexual Wellness Brand Cake Raises $4M in New Funding

– Sexual wellness brand Cake announced that it has raised $4 million in Seed funding, led by venture capital firm Lerer Hippeau.
– Participants in this round also include Sugar Capital, Brand Foundry Ventures, Selva Ventures, Silas Capital, Gabby Slome (Co-Founder of Ollie), Brian Bordainick (Co-Founder of Starface) and Kate Wallman (Angel investor).
– Funding now totals $5.7 million and will be dedicated to product development, scaling e-commerce, and expanding distribution with exciting new retail channels.
– Cake is a sexual wellness brand that makes products for how people actually get down, free of shame or awkwardness that’s historically been associated with this category.

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