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Affogata, which helps brands manage their online reputation, raises $5.5M

– Affogata has raised $5.5m in series A funding co-led by Mangrove Capital Partners and PICO Venture Partners. – The company offers AI-driven technology that provides clients with data related to their brand and competitors from forums, the web, and internal data sources. – Affogata surfaces what customers are searching for across various channels to provide a picture of preferences and trends, offering the ability to perform customer segmentation with automated competitor keyword and sentiment tracking. – The company can highlight mentions of a company name in app store reviews, on Twitter and Facebook, in online communities such as Discord, and from internal systems like Zendesk and Wix Answers. – Users can funnel these mentions into customized reports and dashboards or export the data for further analysis and ingestion by analytics and business intelligence systems.