Founded 2018
Founders Alex Urdea Jason Finger William Libby


Unlock datapoints

Portfolio analytics



News & Media

Add fund to favorites
Save this fund for later to form your own custom list of funds
This summary is composed by our algorithm based on the analysis of the deals. If you think that some of this information is not accurate, please let us know about it and provide any supporting evidences if possible. Such cases will be analyzed by our ML-algorithm and implemented in our database, which will improve this summary.
Total investments 21
Average round size
The average size of a deal this fund participated in
Portfolio companies 17
Rounds per year 7.00
Lead investments 4
Follow on index
How often the fund supports its portfolio startups at next rounds
Key employees 5
Stages of investment

Areas of investment

  • E-Commerce
  • Financial Services
  • Consumer Goods
  • FinTech
  • Sharing Economy

Upper90 is the famous VC, which was founded in 2018. The venture was found in North America in United States. The main office of represented VC is situated in the New York.

The typical case for the fund is to invest in rounds with 2-3 participants. Despite the Upper90, startups are often financed by CoVenture, Social Leverage, Red Bear Angels. The meaningful sponsors for the fund in investment in the same round are WTI, Valar Ventures, Tribeca Venture Partners. In the next rounds fund is usually obtained by Winklevoss capital, Tribeca Venture Partners, Tribeca Angels.

Among the most popular portfolio startups of the fund, we may highlight Domio, ProducePay. Moreover, a startup needs to be at the age of 2-3 years to get the investment from the fund. We can highlight the next thriving fund investment areas, such as Marketplace, Agriculture. For fund there is a match between the country of its foundation and the country of its the most frequent investments - United States. The fund has exact preference in some founders of portfolio startups.

The fund is generally included in 2-6 deals every year. The important activity for fund was in 2018. Considering the real fund results, this VC is 3 percentage points less often commits exit comparing to other organizations. The common things for fund are deals in the range of 10 - 50 millions dollars.

The fund was created by William Libby.

Read more

Notable deals

CompanyIndustryRound SizeDateInvestorsLocation

Upside Financing

Financial Services
$10M17 Nov 2021 Austin, Texas, United States

Clutch Canada

$79M16 Nov 2021 Old Toronto, Ontario, Canada


$9M11 Aug 2021 Los Angeles, California, United States


Enterprise Software
Financial Services
Point of Sale
$52M05 Aug 2021 New York, New York, United States


Collaborative Consumption
Direct Marketing
Direct Sales
Enterprise Software
Financial Services
Music Venues
Non Profit
Transaction Processing
$50M17 May 2021 New York, New York, United States

Crusoe Energy Systems

Energy Management
Oil and Gas
$40M26 Apr 2021 Denver, Colorado, United States


Consumer Goods
$50M16 Feb 2021 Mexico City, Mexico


Brand Marketing
Consumer Goods
Product Management
Supply Chain Management
$35M09 Apr 2020 Massachusetts, United States


Property Management
Real Estate
Sharing Economy
$50M18 Dec 2019 New York, New York, United States
Mainfactor Raises $69M in Funding

– Mainfactor is a Philadelphia PA-based e-commerce company that buys, builds, and operates direct-to-consumer businesses.
– The company raised $69m through a mix of seed round equity capital and a credit facility.
– The round was led by Upper90, joined by strategic investors including Khajak Keledjian, an entrepreneur and the Founder of Intermix, Gary Veloric, the Founder of Red Stripe Plane Group and Co-Founder of JG Wentworth, and Jean Pigozzi, a tech investor and renowned art collector.
– The new investment will be used to acquire direct-to-consumer businesses and grow them through digital marketing and collaborations with creators and artists.

Former Snap employees raise $9M for Trust, emerging from beta to level marketing playing field

– Trust, a card and business community to help digital businesses navigate the ever-changing pricing models to market online, receive the same incentives larger advertisers get and make the best decision of where their marketing dollars will reach the furthest, raised $9m in seed funding.
– The round was led by Lerer Hippeau, Lightspeed Venture Partners, Upfront Ventures and Upper90.
– The Los Angeles-based company was started in 2019 by a group of five Snap alums working in various roles within Snap’s revenue product strategy business.
– It aims to flip the script on that, the group created Trust, which is a card and business community to help digital businesses navigate the ever-changing pricing models to market online, receive the same incentives larger advertisers get and make the best decision of where their marketing dollars will reach the furthest.


  • No reviews are submitted yet.
Do you want more?
We provide dozens of additional datapoints about this fund.
Sign up and get access to full fund profile and advanced analysis.
Full team
Industries heatmap
Stages heatmap
Georgaphy breakdown
Portfolio analysis
Performance indexes
Latest highlights
Unlock all data
Do you represent Upper90?
Get access to manage this page
Get in touch
Found incorrect info? Let us know!

You can raise money with us faster

Get matched with relevant funds

Find decision makers data

Connect with investors by email

Remind me later
...and save more than 200 hours*
*-Our recommendation and outreach system saves up to 200 hours of founder time on fundraising for seed and series A+ startups
We use LinkedIn only to verify your account. We don't import or message your contacts, nor post on your behalf.
By creating an account, you agree to our Terms of Service and Privacy Policy.
Crunchbase icon

Content report

The following text will be sent to our editors: