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Investor type Private Equity Firm
Founders Alex Urdea Jason Finger William Libby


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This summary is composed by our algorithm based on the analysis of the deals. If you think that some of this information is not accurate, please let us know about it and provide any supporting evidences if possible. Such cases will be analyzed by our ML-algorithm and implemented in our database, which will improve this summary.
Total investments 33
Average round size
The average size of a deal this fund participated in
Portfolio companies 21
Rounds per year 8.25
Lead investments 4
Follow on index
How often the fund supports its portfolio startups at next rounds
Key employees 5
Stages of investment

Areas of investment

  • E-Commerce
  • Consumer Goods
  • Financial Services
  • Brand Marketing
  • Supply Chain Management

Upper90 is the famous VC, which was founded in 2018. The venture was found in North America in United States. The main office of represented VC is situated in the New York.

The typical case for the fund is to invest in rounds with 2-3 participants. Despite the Upper90, startups are often financed by CoVenture, Social Leverage, Red Bear Angels. The meaningful sponsors for the fund in investment in the same round are WTI, Valar Ventures, Tribeca Venture Partners. In the next rounds fund is usually obtained by Winklevoss capital, Tribeca Venture Partners, Tribeca Angels.

Among the most popular portfolio startups of the fund, we may highlight Domio, ProducePay. Moreover, a startup needs to be at the age of 2-3 years to get the investment from the fund. We can highlight the next thriving fund investment areas, such as Marketplace, Agriculture. For fund there is a match between the country of its foundation and the country of its the most frequent investments - United States. The fund has exact preference in some founders of portfolio startups.

The fund is generally included in 2-6 deals every year. The important activity for fund was in 2018. Considering the real fund results, this VC is 3 percentage points less often commits exit comparing to other organizations. The common things for fund are deals in the range of 10 - 50 millions dollars.

The fund was created by William Libby.

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Notable deals

CompanyIndustryRound SizeDateInvestorsLocation


Financial Services
$25M04 Aug 2022 Mexico City, Distrito Federal, Mexico

Crusoe Energy Systems

Energy Management
Oil and Gas
$350M21 Apr 2022 Denver, Colorado, United States


$25M19 Apr 2022 Los Angeles, California, United States


Financial Services
Information Technology
Trading Platform
$16M15 Feb 2022 Mexico, Guerrero, Mexico


Brand Marketing
$21M08 Dec 2021 Dubai, United Arab Emirates

Upside Financing

Financial Services
$10M17 Nov 2021 Austin, Texas, United States

Clutch Canada

$79M16 Nov 2021 Old Toronto, Ontario, Canada

Elevate Brands

Consumer Goods
$55M08 Nov 2021 New York, New York, United States


Brand Marketing
Consumer Goods
Product Management
Supply Chain Management
$1B25 Oct 2021 Massachusetts, United States
Mainfactor Raises $69M in Funding

– Mainfactor is a Philadelphia PA-based e-commerce company that buys, builds, and operates direct-to-consumer businesses.
– The company raised $69m through a mix of seed round equity capital and a credit facility.
– The round was led by Upper90, joined by strategic investors including Khajak Keledjian, an entrepreneur and the Founder of Intermix, Gary Veloric, the Founder of Red Stripe Plane Group and Co-Founder of JG Wentworth, and Jean Pigozzi, a tech investor and renowned art collector.
– The new investment will be used to acquire direct-to-consumer businesses and grow them through digital marketing and collaborations with creators and artists.

Former Snap employees raise $9M for Trust, emerging from beta to level marketing playing field

– Trust, a card and business community to help digital businesses navigate the ever-changing pricing models to market online, receive the same incentives larger advertisers get and make the best decision of where their marketing dollars will reach the furthest, raised $9m in seed funding.
– The round was led by Lerer Hippeau, Lightspeed Venture Partners, Upfront Ventures and Upper90.
– The Los Angeles-based company was started in 2019 by a group of five Snap alums working in various roles within Snap’s revenue product strategy business.
– It aims to flip the script on that, the group created Trust, which is a card and business community to help digital businesses navigate the ever-changing pricing models to market online, receive the same incentives larger advertisers get and make the best decision of where their marketing dollars will reach the furthest.


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