Upper90

– Mainfactor is a Philadelphia PA-based e-commerce company that buys, builds, and operates direct-to-consumer businesses.
– The company raised $69m through a mix of seed round equity capital and a credit facility.
– The round was led by Upper90, joined by strategic investors including Khajak Keledjian, an entrepreneur and the Founder of Intermix, Gary Veloric, the Founder of Red Stripe Plane Group and Co-Founder of JG Wentworth, and Jean Pigozzi, a tech investor and renowned art collector.
– The new investment will be used to acquire direct-to-consumer businesses and grow them through digital marketing and collaborations with creators and artists.

– Trust, a card and business community to help digital businesses navigate the ever-changing pricing models to market online, receive the same incentives larger advertisers get and make the best decision of where their marketing dollars will reach the furthest, raised $9m in seed funding.
– The round was led by Lerer Hippeau, Lightspeed Venture Partners, Upfront Ventures and Upper90.
– The Los Angeles-based company was started in 2019 by a group of five Snap alums working in various roles within Snap’s revenue product strategy business.
– It aims to flip the script on that, the group created Trust, which is a card and business community to help digital businesses navigate the ever-changing pricing models to market online, receive the same incentives larger advertisers get and make the best decision of where their marketing dollars will reach the furthest.