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Apps E-Commerce Loyalty Programs Marketing Retail Technology Western Europe

Swapi Raises £860K in Pre-Seed Funding

– Swapi is a London UK-based brand e-wallet platform.
– The company raised £860K in Pre-Seed funding.
– Backers included private investors, a crowdfunding round as well as Trampoline Ventures.
– The company intends to use the funds to expand the team, launch with 100+ international brands on board and bring the app to market.

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Advertising E-Commerce Marketing North America

Mainfactor Raises $69M in Funding

– Mainfactor is a Philadelphia PA-based e-commerce company that buys, builds, and operates direct-to-consumer businesses.
– The company raised $69m through a mix of seed round equity capital and a credit facility.
– The round was led by Upper90, joined by strategic investors including Khajak Keledjian, an entrepreneur and the Founder of Intermix, Gary Veloric, the Founder of Red Stripe Plane Group and Co-Founder of JG Wentworth, and Jean Pigozzi, a tech investor and renowned art collector.
– The new investment will be used to acquire direct-to-consumer businesses and grow them through digital marketing and collaborations with creators and artists.

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Advertising Auctions Australia and Oceania E-Commerce Internet Marketing Marketplace

Flippa Raises $11M in Series A Funding

– Flippa is an Austin, Texas-based global online marketplace to buy and sell online businesses and digital assets.
– The company raised $11m in Series A funding.
– The round was led by OneVentures through its 1V Growth Fund V, with participation from: Andrew Walsh (ex-CEO Hitwise, acquired by Experian); Mark Harbottle and Matt Mickiewicz – Co-founders of Flippa, as well as 99designs; Gabby & Hezi Leibovich (Founders of Catch.com.au); Guy King and Bevan Clarke (Founders of RetailMeNot.com); Tim O’Neill and Tim Fouhy (Founders of Reactive Media).
– The company plans to use the proceeds of its Series A round to double its headcount to more than 100 employees, hiring globally including in Melbourne, San Francisco, Austin, and also remotely, across all departments including engineering, product, sales, marketing and more, and expand its platform product functionality, including scaling its proprietary business valuation tool.

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Artificial Intelligence Cloud Computing Computer Software Information Technology Marketing North America Software

Pyxis One Raises $17M to Democratize Codeless AI in Marketing as a SaaS Offering

– Pyxis One closed $17M in Series B funding.
– With total funding of $24M, the tech startup plans to use this round of capital for investments in product development, and to expand to new markets.
Celesta Capital and Premji Invest co-led the round with participation from previous investors Chiratae Ventures, pi Ventures, and Exfinity Venture Partners.
– Pyxis One enables enterprises to scale accurate data-driven marketing.
– The startup’s codeless AI ecosystem comprises dozens of AI models deployed across different aspects such as targeting, optimization, creative recommendation, and consumer research, enabling a complete ecosystem that can help teams collaborate, and leverage capabilities enabled by the adoption of AI.

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Analytics Digital Marketing Marketing SaaS Western Europe

Customer data platform Zeotap raises $11M more

– Zeotap, a customer data platform (CDP) headquartered in Berlin, Germany, announced that it closed a $11 million extension to its series C round, bringing its total capital raised to $90 million.
– Participating investors included Liberty Global Ventures, which CEO Daniel Heer says will support Zeotap as it invests in product R&D and workforce expansion.
– The adoption of CDPs is expected to grow as companies look to better use data to improve customer experiences. While some research suggests that CDP uptake has been hampered by data immaturity, the global CDP market is anticipated to reach $15.3 billion in value by 2026.

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Advertising Internet Marketing North America

Marpipe Raises $8M Series A to Build the Operating System for Creative Testing

– Marpipe announced its completion of an $8m Series A funding round.
– The raise was led by Stage 2 Capital with participation from ValueStream Ventures, Commerce Ventures, Ripple Ventures, and Samsung NEXT.
Laconia Capital Group, Math Capital, and TIA Ventures were among those entities that deepened their existing investments into the future of data-driven creative.
– Marpipe secured all major allocations into the Series A within four weeks.
– Key investors include Mark Roberge, former CRO of Hubspot, currently Partner at Stage 2 Capital; Greg Coleman, former President of HuffPost, BuzzFeed, and Criteo; Ari Paparo, Founder & CEO of Beeswax and Head of Partnerships & Strategy at FreeWheel; Brendan Gahan, Chief Social Officer at Mekanism; and Eric Franchi, Founder of Undertone.

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Collaboration Consulting Data Integration Enterprise Applications Enterprise Resource Planning (ERP) Enterprise Software Marketing North America SaaS Sales Automation Software

Revenue Grid Lands $20M in Series A Financing

– Revenue Grid, a sales platform that provides businesses with AI-driven deal guidance, announced $20M in a Series A financing led by W3 Capital.
ICU Ventures also participated in this financing.
– Revenue Grid was originally founded as Invisible and rebranded in 2020.

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Marketing News North America Restaurants Software

Owner.com serves up $10.7M so that independent restaurants can get cooking

– Owner.com is a free online ordering, delivery and marketing platform for independent restaurants, closed $10.7 million in seed.
– The funding was led by SaaStr Fund, with participation from Redpoint Ventures and Day One Ventures, as well as a group of individual investors including Naval Ravikant, CNBC’s The Profit host Marcus Lemonis, The Kitchen Restaurant Group’s Kimbal Musk, DoNotPay founder Joshua Browder, Figma founder Dylan Field and independent restaurant owners and customers of Owner.com.
– The company provides a free online ordering, delivery and marketing platform for independent restaurants that puts them on similar playing fields with the big guys.
– It is free for restaurants and charges customers a 5% convenience fee when they order from the website.
– The company was founded by Adam Guild, a high school dropout and a Thiel Fellow.

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Advertising Content Marketing Digital Media Market Research Marketing North America Social Media Marketing

H Code Raises Funding From Falfurrias Capital Partners

– H Code is a multicultural digital media company.
– Company received a capital investment from Falfurrias Capital Partners, a Charlotte-based private equity firm focused on growth-oriented, middle-market businesses.
– The amount of the deal was not disclosed.
– The company intends to use the funds to continue to build end-to-end capabilities for publishers and advertisers across both existing and new markets.

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Advertising Marketing North America

VidCrunch Raises $2.5M in Growth Capital

– VidCrunch is a Miami FL-based web and app video content-based monetization provider.
– The company raised $2.5m in funding.
– The round was led by Silicon Valley Bank (SVB).
– The investment will be used to expand its global sales team, enhance its engineering resources, and continue its ongoing investments in product development, content curation and creation for its publisher portfolio.

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Content Creators E-Commerce Marketing North America Social Media Social Media Marketing

#paid Raises $15 Million in Series B Funding to Expand Creator Marketing Platform

– #paid is a creator marketing platform that helps brands and creators collaborate to create authentic content.
– The company has raised $4m in funding.
Sands Capital, a long-term investor in leading innovative businesses globally, led the round with a $9 million investment.
Ascential (who own Cannes Lions), Vanedge, and BDC Capital participated in this round and eCommerce experts Arati Sharma, Web Smith, and Nik Sharma. Notable content creators and celebrities have also joined as new investors, including Murda Beatz, Jasmine Lorimer, Ryan Millier, Alen Palander.
– This funding will be used to continue developing its platform offering and market expansion to new digital channels.

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Artificial Intelligence B2B Internet Machine Learning Marketing North America

GrowthGenius Secures $2.3M in Funding to Scale Sales Prospecting Automation Platform

– GrowthGenius, an all-in-one sales automation platform, announced the close of a C$2.3M investment round led by FirePower Capital’s private equity arm.
– The new funding, which will be a mix of term debt and equity, aims to accelerate the nearly 200% annualized revenue growth since the beginning of the year.
– GrowthGenius was founded in 2016 to help companies automate sales prospecting so that the people at those companies could focus on more valuable work.
– GrowthGenius operated for 3 years as a tech-backed sales agency before launching its sales prospecting automation software publicly in 2020.
– “GrowthGenius combines the power of sales automation technology with the insights and perspective of sales consultants to provide a highly effective offering,” said the founders.

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Advertising Marketing North America

EnTribe Raises $2.7M Seed Funding

– EnTribe, an Oakland CA-based CRM for User Generated Content, raised $2.7M in seed funding.
– The round was led by Michael Marks, Founding Managing Partner at Celesta Capital and former interim-CEO of Tesla.
– The company intends to use the funds to continue building out the platform and add new features that further enhance UGC campaigns.

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Marketing North America Procurement SaaS Software

Tropic picks up $25M to streamline software procurement experiences

– SaaS procurement platform Tropic raised $25m in Series A funding.
– The round was led by Canaan Partners and joined by Founder Collective and Shine.
– It brings Tropic to a total funding of $27.1m.
– The company plans to use the funding to expand its sales and marketing efforts.

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Advertising Analytics Artificial Intelligence Big Data Data Visualization Marketing SaaS Western Europe

Adverity Secures $120M From SoftBank Vision Fund 2 as Demand for Marketing Analytics Booms

– Adverity has closed a $120m Series D financing round led by SoftBank Vision Fund 2.
– The round also includes participation from the company’s existing investor Sapphire Ventures.
– The company is the rapidly growing marketing analytics platform.
– Adverity’s mission is to transform marketing performance through intelligent data-driven insights.
– Adverity has seen a 120% client uplift in the last 12 months amid an expanding portfolio of global brands and agencies that include IKEA, Red Bull, Unilever, MediaCom, and Vodafone.
– This follows the best quarter in company history, a compound annual growth rate of 105% in the past four years, and a rapidly growing global team that has increased in size by 300% since 2019.

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Advertising Drone Management Drones Marketing North America

FlyGuys Raises $2M in Series A Funding

– FlyGuys, a Lafayette-based drone services provider, raised $2m in Series A funding.
– The round was led by Advantage Capital, a venture capital firm and small business lender.
– The company intends to use the funds to ramp up sales and marketing, purchase new equipment and drones, and triple its staff in Lafayette over the coming years.

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Artificial Intelligence Intelligent Systems Machine Learning Marketing North America Predictive Analytics Sales Software

People.ai Collects $100M in Series D

– People.ai, a revenue operations and intelligence platform, announced $100m in Series D funding at a $1.1b post-money valuation.
– The round was co-led by Mike Dinsdale of Akkadian Ventures and Abdulla AlBanna of Mubadala Capital, with participation from existing investors including ICONIQ Capital and Lightspeed Venture Partners.
– People.ai’s patented AI technology, transforms business activity such as email, meetings, and contacts, into account and opportunity management solutions that increase sales rep productivity, accelerates revenue growth, and maximizes marketing ROI.

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Advertising E-Commerce Internet Marketing North America

Knowde Raises $72M in Series B Funding

– Knowde is a San Jose, Calif.-based marketplace for ingredients, polymers and chemistry.
– The company raised $72m in Series B funding.
– The round was led by Coatue with participation from existing investors Sequoia Capital, Refactor Capital, Bee Partners and Cantos Ventures and new investors Sound Ventures, a venture capital firm founded by Ashton Kutcher and Guy Oseary; TQ Ventures, founded by Schuster Tanger, Andrew Marks, and Scooter Braun; K5 Global; and, Mantis VC, in partnership with The Chainsmokers.
– The company intends to use the funds for product development for new buyer and supplier features, further enhancements to its ecommerce capabilities, and international expansion opportunities.

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Analytics E-Commerce Internet Marketing North America SaaS Software

FullStory nabs $103M for customer experience analytics

– FullStory has raised $103m in a series D round of funding led by Permira, Kleiner Perkins, GV, Salesforce Ventures, and others.
– The startup says the the new capital, which brings its valuation to $1.8 billion and total funding to $170 million, will be used to expand FullStory’s business internationally and enhance its digital experience observability platform.
– Dead links, unsubmittable forms, failed scheduling tools, rejected vouchers and other flaws, bugs, and glitches can litter companies’ websites.
– FullStory looks to help companies build better experiences across web and mobile channels by providing analytics and insights to product, customer success, engineering, and marketing teams.

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CRM Marketing North America Software

Hightouch Raises $12.1M in Series A Funding

– Hightouch from San Francisco is a Reverse ETL software company.
– The company raised $12.1m in Series A funding.
– The round was led by Amplify Partners, with participation from new investor Bain Capital Ventures and returning investors Y Combinator and Afore Capital, as well as angel investors such as the founders and CEOs of companies like Datadog, Clearbit, Okta, Segment, Materialize, Pendo, and mParticle.
– The new investment will be used for product development and innovations that will empower less technical business teams to leverage data in the tools they use every day.

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Internet Marketing Mobile North America Social Media Software

Norby raises $3.8M for an all-in-one creator marketing platform

– Norby, a full-stack marketing platform, raised $3.8m in seed funding.
– The round was led by Gradient Ventures and joined by Google’s venture AI-focused fund, Bungalow Capital, BBG Ventures, Charge VC and Notation.
– The company plans to use the funds to grow its team and scale its full-stack marketing platform to new heights.
– Norby is ideal for small brands and solo entrepreneurs, and most of its customers run less than 10-person operations.

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Marketing Social Media Software South Asia Video

Rocketium raises $3.2M to help creative teams create massive marketing campaigns

– Rocketium, a visual content platform, raised $3.2m in funding.
– The round was led by Emergent Ventures.
– Rocketium is currently invite-only and it plans to open self-service usage and purchases in 2022.

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Advertising Advertising Platforms Marketing North America Ride Sharing

Adway Raises $6M in Seed Funding

– Adway is a digital advertising network for brands to engage and attract consumers by using street-level media.
– The company raised $6m in seed funding led by Upfront Ventures and others including Revel Ventures, Watertower Ventures, Inflection Capital, and more.
– The new investment will be used to commercialize the company’s system.

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Advertising E-Commerce Email Marketing Information Technology Marketing Marketing Automation North America Software

Sendlane raises $20M to convert shoppers into loyal customers

– Sendlane, a San Diego-based multichannel marketing automation platform, announced Thursday it raised $20m in Series A funding.
Five Elms Capital and others invested in the round to give Sendlane total funding of $23m since the company was founded in 2018.
– The company said it can increase revenue for customers between 20% and 40% on average.

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Advertising Marketing North America

Place Exchange Raises $20M in Series A Funding

– Place Exchange is a NYC-based supply-side platform (SSP) for programmatic out-of-home (OOH) and place-based media.
– Company closed a $20m Series A funding round.
– The round was co-led by Revolution Ventures and Tribe Capital.
– The company will use the funding to broaden its product offerings, expand into new markets, and grow its team.

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Advertising Brand Marketing Consulting E-Commerce Marketing North America Personal Branding

Tailor Brands raises $50M, aims to be one-stop shop for small businesses to launch

– Tailor Brands, a startup that automates parts of the branding and marketing process for small businesses, announced it has raised $50 million in Series C funding.
GoDaddy led the round as a strategic partner and was joined by OurCrowd and existing investors Pitango Growth, Mangrove Capital Partners, Armat Group, Disruptive VC and Whip Media founder Richard Rosenblatt.
– The company, headquartered in New York and Tel Aviv, is now compiling the components for a one-stop SaaS platform — providing the design, branding and marketing services a small business owner needs to launch and scale operations, and within minutes.
– Over the past year, more users are flocking to Tailor Brands; the company is onboarding some 700,000 new users per month for help in the earliest stages of setting up their business.

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Advertising Central-Eastern Europe Information Services Information Technology Internet Marketing Marketing Automation Social Media

Postoplan Raises $1.5M In Funding

– Postoplan from Talinn develops a platform for the creation and planning of content on social media.
– Series A $1.5m round was led by TMT Investments accompanied by YellowRockets.
– The company plans to use the funds to strengthen its position on the U.S. market and to continue development and improvement of the platform’s algorithm.

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B2B E-Commerce Marketing North America SaaS

E-commerce startup Fabric raises $100M in latest giant funding round for a Seattle startup

– E-commerce company Fabric just landed a $100m investment to help retailers sell their products online.
– The funding comes just five months after Fabric raised a $43m Series A round.
– The 4-year-old company said revenue has grown more than 800% year-over-year as the pandemic has accelerated e-commerce adoption.
– It now employs 161 people, up 400% since February.
– The Series B round values Fabric at $850m, according to Bloomberg, up from a $193m valuation in February.
– Fabric is quickly inching toward unicorn status, on the verge of joining a growing list of privately held tech startups in the Seattle region valued above $1bn.

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Delivery Service Food and Beverage Food Delivery Marketing Restaurants Supply Chain Management Western Europe

Choco Raises $100M in Series B Funding

– Choco, a Berlin, Germany-based technology company building a connected global food system, raised $100m in Series B funding.
– The round was led by Left Lane Capital and joined by venture capital and private equity firm Insight Partners, with further participation from existing investors Coatue Management and Bessemer Venture Partners.
– The new investment will be used to continue expanding operations, development efforts, continue adding new functionalities that respond to real-time changes in the food services industry, and its business reach growing its existing customer footprint in its six current markets: the United States, Germany, France, Spain, Austria, and Belgium.

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Internet Marketing North America Social Media Software

Widewail Raises $1.5M in Funding

– Widewail from Burlington, VT develops a reputation management and social media engagement platform.
– The company raised $1.5m in funding.
– Private investors participated in the round.
– Widewail intends to use the funds to expand its sales and marketing efforts, as well as to grow in engineering and operations.

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Analytics Big Data Machine Learning Marketing North America Software

Amperity raises $100M to unify customer data

– Amperity, a Seattle, Washington-based customer data platform, announced it has raised $100 million in series D funding, valuing the company at more than $1 billion post-money.
– Founder and CEO Kabir Shahani said the company will use these funds, which bring its total raised to $187 million, to expand sales and marketing, grow internationally, and invest in R&D.
– Amperity’s latest funding round was led by HighSage Ventures, with participation from existing investors Tiger Global Management, Declaration Partners, Madrona Venture Group, and MaderaTechnology Partners.
– The company has 225 employees, and it expects to grow its workforce to over 300 by the end of the year.

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Affiliate Marketing Analytics Business Development Information Technology Marketing North America SaaS Software Technical Support

Impact Announces $150 Million Funding at a $1.5 Billion Valuation to Accelerate Global Growth and Power Productive Partnerships

– Impact has raised $150m in funding led by Qatar Investment Authority and joined by Providence Public.
– This strategic growth investment brings Impact’s valuation to $1.5b, the first partnership management platform provider to reach this milestone.
– Impact has also surpassed $100m in annual recurring revenue, solidifying its leadership position in the partnerships category.
– Impact’s latest round of funding will enable the company to accelerate its investment in partnership automation innovation, increase channel partnerships, and scale its go to market efforts for brands, agencies, and publishers globally.
– Existing investors in Impact include PSG and Silversmith Capital Partners.

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Advertising Brand Marketing Digital Marketing Digital Signage Internet of Things Marketing Media and Entertainment North America Outdoor Advertising Software

OneScreen.ai Raises $1M in Pre-Seed Funding

– OneScreen.ai from Boston provides an OOH Market Network to compete offline with what Google and Facebook offer online.
– Series A $1M round was led by TechFarms Capital with participation from with participation from HubSpot co-founders Brian Halligan and Dharmesh Shah, Wayfund, Lola.com CEO Mike Volpe, BuySellAds.com CEO Todd Garland, HubSpot CMO Kipp Bodnar, HappyNest CRO Jeanne Hopkins.
– The new investment will be used to expand operations, accelerate growth and its business reach.

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Information Technology Marketing North America SaaS Software

FreightPOP Raises $6M in Funding

– FreightPOP from Lake Forest develops a logistics management platform to strengthen the logistics industry.
– The company raised $6M in funding.
– The round was led by Mercato Partners’ Prelude Fund.
– The new investment will be aimed at expanding operations, accelerating growth and the business reach.

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