WPP

Type

Other

Status

Active

Location

London, United Kingdom

Total investments

48

Average round size

27M

Portfolio companies

37

Rounds per year

1.26

Lead investments

4

Follow on index

0.23

Exits

16

Areas of investment
SoftwareAnalyticsInformation TechnologyMobileSaaSAugmented RealityMarketingVirtual RealityAdvertisingAdvertising Platforms

Summary

In 1985 was created WPP, which is appeared as Corporate Investor. The main office of represented Corporate Investor is situated in the London. The venture was found in Europe in United Kingdom.

The fund has no exact preference in some founders of portfolio startups. When startup sums 4 of the founder, the probability for it to get the investment is little. Moreover, a startup needs to be at the age of 4-5 years to get the investment from the fund. Among the most popular portfolio startups of the fund, we may highlight Omniture, WITHIN (VR/AR), mitu00fa. We can highlight the next thriving fund investment areas, such as SaaS, Media and Entertainment. For fund there is no match between the location of its establishment and the land of its numerous investments - United States.

The fund is constantly included in less than 2 deals per year. The high activity for fund was in 2011. The real fund results show that this Corporate Investor is 13 percentage points more often commits exit comparing to other companies. The average startup value when the investment from WPP is 100-500 millions dollars. The common things for fund are deals in the range of 10 - 50 millions dollars. Comparing to the other companies, this WPP performs on 10 percentage points more the average number of lead investments. The higher amount of exits for fund were in 2019.

The standard case for the fund is to invest in rounds with 2-3 partakers. Despite the WPP, startups are often financed by HWVP, Hummer Winblad Venture Partners, Upfront Ventures, Riverwood Capital. The meaningful sponsors for the fund in investment in the same round are Verizon Ventures, HWVP, Hummer Winblad Venture Partners, Ridge Ventures (Formerly known as IDG Ventures USA). In the next rounds fund is usually obtained by WPP Ventures, Maveron, In-Q-Tel.

This organization was formed by Martin Sorrell, Thomas Martens. Besides them, we counted 4 critical employees of this fund in our database.

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Investor highlights

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Investments analytics

Analytics

Total investments
48
Lead investments
4
Exits
16
Rounds per year
1.26
Follow on index
0.23
Investments by industry
  • Advertising (22)
  • Analytics (10)
  • Software (9)
  • Marketing (9)
  • Information Technology (7)
  • Show 66 more
Investments by region
  • United States (28)
  • Israel (5)
  • Sweden (3)
  • China (3)
  • United Kingdom (3)
  • Show 5 more
Peak activity year
2011
Number of Unicorns
2
Number of Decacorns
2

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Quantitative data

Avg. startup age at the time of investment
14
Avg. valuation at time of investment
120M
Group Appearance index
0.58
Avg. company exit year
11
Avg. multiplicator
0.05
Strategy success index
0.60

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Latest deals

Company name Deal date Industry Deal stage Deal size Location
Anzu.io 27 Jun 2023 eSports, Augmented Reality, Virtual Reality, Advertising, Brand Marketing, Video Games, Advertising Platforms Early Stage Venture 28M Tel Aviv District, Tel Aviv-Yafo, Israel
Proclivity Media 01 Sep 2008 Retail, Marketing, Advertising Early Stage Venture 5M United States, New York, New York
How we get our data

At Unicorn Nest, we combine cutting-edge technology with human expertise to build one of the most reliable venture capital databases in the market. Our process begins with automated AI-enhanced data collection, leveraging the full potential of Large Language Models (LLMs).

Later, our team of analysts takes it further with manual verification, using proprietary tools for data cleaning and validation to ensure accuracy and reliability. We cross-check and enhance our findings through press and media monitoring, integrating information from trusted news outlets and venture capital aggregators. Finally, we stay ahead of the curve by monitoring social networks like LinkedIn and X.com.