WPP
Other
Active
London, United Kingdom
48
27M
37
1.26
4
0.23
16
- Areas of investment
Summary
In 1985 was created WPP, which is appeared as Corporate Investor. The main office of represented Corporate Investor is situated in the London. The venture was found in Europe in United Kingdom.
The fund has no exact preference in some founders of portfolio startups. When startup sums 4 of the founder, the probability for it to get the investment is little. Moreover, a startup needs to be at the age of 4-5 years to get the investment from the fund. Among the most popular portfolio startups of the fund, we may highlight Omniture, WITHIN (VR/AR), mitu00fa. We can highlight the next thriving fund investment areas, such as SaaS, Media and Entertainment. For fund there is no match between the location of its establishment and the land of its numerous investments - United States.
The fund is constantly included in less than 2 deals per year. The high activity for fund was in 2011. The real fund results show that this Corporate Investor is 13 percentage points more often commits exit comparing to other companies. The average startup value when the investment from WPP is 100-500 millions dollars. The common things for fund are deals in the range of 10 - 50 millions dollars. Comparing to the other companies, this WPP performs on 10 percentage points more the average number of lead investments. The higher amount of exits for fund were in 2019.
The standard case for the fund is to invest in rounds with 2-3 partakers. Despite the WPP, startups are often financed by HWVP, Hummer Winblad Venture Partners, Upfront Ventures, Riverwood Capital. The meaningful sponsors for the fund in investment in the same round are Verizon Ventures, HWVP, Hummer Winblad Venture Partners, Ridge Ventures (Formerly known as IDG Ventures USA). In the next rounds fund is usually obtained by WPP Ventures, Maveron, In-Q-Tel.
This organization was formed by Martin Sorrell, Thomas Martens. Besides them, we counted 4 critical employees of this fund in our database.
Investor highlights
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Investments analytics
Analytics
- Total investments
- 48
- Lead investments
- 4
- Exits
- 16
- Rounds per year
- 1.26
- Follow on index
- 0.23
- Investments by industry
- Advertising (22)
- Analytics (10)
- Software (9)
- Marketing (9)
- Information Technology (7) Show 66 more
- Investments by region
-
- United States (28)
- Israel (5)
- Sweden (3)
- China (3)
- United Kingdom (3) Show 5 more
- Peak activity year
- 2011
- Number of Unicorns
- 2
- Number of Decacorns
- 2
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- Avg. startup age at the time of investment
- 14
- Avg. valuation at time of investment
- 120M
- Group Appearance index
- 0.58
- Avg. company exit year
- 11
- Avg. multiplicator
- 0.05
- Strategy success index
- 0.60
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Latest deals
Company name | Deal date | Industry | Deal stage | Deal size | Location |
---|---|---|---|---|---|
Anzu.io | 27 Jun 2023 | eSports, Augmented Reality, Virtual Reality, Advertising, Brand Marketing, Video Games, Advertising Platforms | Early Stage Venture | 28M | Tel Aviv District, Tel Aviv-Yafo, Israel |
Proclivity Media | 01 Sep 2008 | Retail, Marketing, Advertising | Early Stage Venture | 5M | United States, New York, New York |
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