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Imaginary Ventures

Investor type Micro VC


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This summary is composed by our algorithm based on the analysis of the deals. If you think that some of this information is not accurate, please let us know about it and provide any supporting evidences if possible. Such cases will be analyzed by our ML-algorithm and implemented in our database, which will improve this summary.
Total investments 36
Average round size
The average size of a deal this fund participated in
Portfolio companies 20
Rounds per year 7.20
Lead investments 3
Follow on index
How often the fund supports its portfolio startups at next rounds
Key employees 2
Stages of investment
Early Stage Venture

Areas of investment

  • E-Commerce
  • Fashion
  • Retail
  • Lingerie
  • SaaS

In 2018 was created Imaginary Ventures, which is appeared as VC. The fund was located in North America if to be more exact in United States. The main department of described VC is located in the New York.

Besides them, we counted 2 critical employees of this fund in our database.

Besides, a startup needs to be aged 4-5 years to get the investment from the fund. Among the most popular portfolio startups of the fund, we may highlight Clare, Masse, Fitplan. The fund has exact preference in some founders of portfolio startups. We can highlight the next thriving fund investment areas, such as Consumer Goods, Health Care. For fund there is a match between the country of its foundation and the country of its the most frequent investments - United States.

The standard case for the fund is to invest in rounds with 5 partakers. Despite the Imaginary Ventures, startups are often financed by Greycroft, First Round Capital, CircleUp Growth Partners. The meaningful sponsors for the fund in investment in the same round are First Round Capital, Maveron, Greycroft. In the next rounds fund is usually obtained by First Round Capital, Maveron, Greycroft.

Speaking about the real fund results, this VC is 9 percentage points less often commits exit comparing to other organizations. The fund is generally included in 2-6 deals every year. The typical startup value when the investment from Imaginary Ventures is 10-50 millions dollars. This Imaginary Ventures works on 18 percentage points less the average amount of lead investments comparing to the other organizations. The usual things for fund are deals in the range of 5 - 10 millions dollars. The higher amount of exits for fund were in 2019. The top activity for fund was in 2017.

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Notable deals

CompanyIndustryRound SizeDateInvestorsLocation


Health Care
$55M08 Jun 2022 New York, New York, United States


$1M30 May 2022 New York, New York, United States


Health Care
Personal Health
Virtual Assistant
$15M12 Apr 2022 New York, New York, United States

Black Crow AI

Artificial Intelligence
Machine Learning
Predictive Analytics
$25M31 Mar 2022 New York, New York, United States

Sundays for Dogs

$10M16 Mar 2022 New York, New York, United States


Food and Beverage
$27M15 Feb 2022 Oakland, California, United States


Big Data
Cloud Data Services
Internet of Things
Retail Technology
$6M09 Feb 2022 New York, New York, United States


$240M27 Jan 2022 Culver City, California, United States


Wine And Spirits
$100M11 Jan 2022 Chicago, Illinois, United States
NuORDER Raises $45M in Funding

– NuORDER is a B2B e-commerce platform based in Los Angeles.
– The company raised $45m in funding.
– The round was led by Brighton Park Capital and Imaginary Ventures.
– Natalie Massenet, Co-Founder and Managing Partner of Imaginary Ventures and Founder of Net-A-Porter, will join as a board member and strategic partner driving European expansion and growth of the fashion and luxury retail markets.
– Managing Partner Mark Dzialga of Brighton Park Capital will also assume a seat on the board and contribute his expertise in helping companies execute against their global ambitions and within payments and marketplace.


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