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Serena Ventures

Investor type Micro VC
Founders Serena Williams


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This summary is composed by our algorithm based on the analysis of the deals. If you think that some of this information is not accurate, please let us know about it and provide any supporting evidences if possible. Such cases will be analyzed by our ML-algorithm and implemented in our database, which will improve this summary.
Total investments 61
Average round size
The average size of a deal this fund participated in
Portfolio companies 52
Rounds per year 7.62
Lead investments 1
Follow on index
How often the fund supports its portfolio startups at next rounds
Exits 2
Key employees 1
Stages of investment
Early Stage Venture

Areas of investment

  • E-Commerce
  • Health Care
  • Women's
  • Retail
  • Wellness

Serena Ventures is the famous VC, which was founded in 2014. The venture was found in North America in United States. The leading representative office of defined VC is situated in the San Francisco.

The overall number of key employees were 1.

The usual cause for the fund is to invest in rounds with 5-6 partakers. Despite the Serena Ventures, startups are often financed by Brand Foundry Ventures, Y Combinator, Vayner/RSE. The meaningful sponsors for the fund in investment in the same round are GV, Brand Foundry Ventures, Andreessen Horowitz. In the next rounds fund is usually obtained by New Enterprise Associates, GV, Spark Capital.

The fund is constantly included in 2-6 investment rounds annually. The increased amount of exits for fund were in 2020. This Serena Ventures works on 25 percentage points less the average amount of lead investments comparing to the other organizations. The top activity for fund was in 2019. The average startup value when the investment from Serena Ventures is 500 millions - 1 billion dollars. Deals in the range of 10 - 50 millions dollars are the general things for fund. Considering the real fund results, this VC is 12 percentage points less often commits exit comparing to other organizations.

The fund has exact preference in a number of founders of portfolio startups. In case when startup counts 3 of the founder, the chance for it to get the investment is meager. We can highlight the next thriving fund investment areas, such as Consumer Goods, Health Care. For fund there is a match between the country of its foundation and the country of its the most frequent investments - United States. Besides, a startup requires to be at the age of 2-3 years to receive the investment from the fund. Among the various public portfolio startups of the fund, we may underline Impossible Foods, Andela, Billie

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Related Funds

Funds investing in previous rounds
These funds often invest in the rounds preceeding the rounds of Serena Ventures:
Typical Co-investors
Serena Ventures is more likely to invest in rounds together with the following funds:
Funds investing in following rounds
These funds have a tendency to invest in the following rounds after Serena Ventures:

Funds with similar focus

Funds from United States
Funds with similar focus located in United States:
Funds with the same geo focus
Funds with similar geography of portfolio companies:
Funds doing lead investments
Funds with similar focus acting as lead investors:

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Notable deals

CompanyIndustryRound SizeDateInvestorsLocation


Data Integration
Digital Media
Information Services
Information Technology
$3M10 Oct 2022 Lagos, Lagos, Nigeria


Personal Development
$4M05 Oct 2022 Old Toronto, Ontario, Canada


Business Development
Financial Services
$7M28 Sep 2022 Kampala, Central Region, Uganda


Health Care
$5M11 Aug 2022 New York, New York, United States


Information Technology
$5M11 May 2022 Houston, Texas, United States


Artificial Intelligence
28 Apr 2022 Philadelphia, Pennsylvania, United States

Boss Beauties

Trading Platform
$4M20 Apr 2022 -


Artificial Intelligence
Virtual Reality
$5M12 Apr 2022 New York, New York, United States

Lillii RNB

$3M24 Mar 2022 Atlanta, Georgia, United States
Esusu Raises $10M in Series A Funding

– Esusu, a Harlem, NY-based financial technology company for rent reporting and data solutions for credit building, raised $10m in Series A funding.
– The round was led by Motley Fool Ventures with participation from Serena Williams, through Serena Ventures, The Equity Alliance, Predictive VC, previous seed round investors Concrete Rose Capital, Impact America Fund, Global Impact Fund, Next Play Ventures, and Zeal Capital Partners, and other angel investors.
– The company intends to use the funds to double down on growth through product innovation, talent recruitment, and building its financial health platform for low to medium-income families.

Norbert Health Closes $5M Seed II Funding

– Norbert Health is a Brooklyn, NY-based contactless, multi-modal vital sign scanning company.
– The company closed a $5M seed II funding round.
– The round was co-led by and HCVC with participation from Exor, C4 Ventures, LDV and Newlab.
– The new investment will be used to grow the team, build additional features, pursue medical certification, and expand operations.


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