Nielsen Innovate

Type

Venture Capital, Accelerator/Incubator

Status

Active

Location

Caesarea, Israel

Total investments

40

Average round size

972K

Portfolio companies

29

Rounds per year

4.44

Lead investments

4

Follow on index

0.28

Exits

4

Stages of investment
Seed
Areas of investment
E-CommerceSoftwareRetailAnalyticsArtificial IntelligenceMachine LearningSaaSMarket ResearchAdvertisingConsumer Research

Summary

In 2013 was created Nielsen Innovate, which is appeared as Corporate Investor. The company was established in Asia in Israel. The leading representative office of defined Corporate Investor is situated in the Caesarea.

Among the most popular fund investment industries, there are Software, SaaS. The fund has no specific favorite in a number of founders of portfolio startups. When startup sums 1 or 5+ of the founder, the probability for it to get the investment is little. For fund there is a match between the country of its foundation and the country of its the most frequent investments - Israel. Among the various public portfolio startups of the fund, we may underline OurCart, Revuze, Wizer Besides, a startup requires to be at the age of 2-3 years to receive the investment from the fund.

This organization was formed by Esther Barak Landes. The overall number of key employees were 1.

When the investment is from Nielsen Innovate the average startup value is 100-500 millions dollars. Deals in the range of 1 - 5 millions dollars are the general things for fund. The real fund results show that this Corporate Investor is 7 percentage points less often commits exit comparing to other companies. The top activity for fund was in 2015. Despite it in 2019 the fund had an activity. Opposing the other organizations, this Nielsen Innovate works on 16 percentage points less the average amount of lead investments. The higher amount of exits for fund were in 2018. The fund is constantly included in 2-6 deals per year.

The standard case for the fund is to invest in rounds with 2-3 partakers. Despite the Nielsen Innovate, startups are often financed by Wellborn Ventures, New York Angels, Microsoft ScaleUp Tel Aviv. The meaningful sponsors for the fund in investment in the same round are Wellborn Ventures, Whitestone Investment Fund, Taj Chahal. In the next rounds fund is usually obtained by Whitestone Investment Fund, Wellborn Ventures, TIC Group.

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Investor highlights

Industry focus
Consumer/RetailMartech/AdtechMedia/Content
Stage focus
Series ASeries B

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Investments analytics

Analytics

Total investments
40
Lead investments
4
Exits
4
Rounds per year
4.44
Follow on index
0.28
Investments by industry
  • Artificial Intelligence (15)
  • Software (12)
  • Analytics (12)
  • Machine Learning (10)
  • E-Commerce (9)
  • Show 46 more
Investments by region
  • Israel (29)
  • United States (11)
Peak activity year
2015

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Quantitative data

Avg. startup age at the time of investment
6
Avg. valuation at time of investment
3M
Group Appearance index
0.42
Avg. company exit year
4

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Latest deals

Company name Deal date Industry Deal stage Deal size Location
Parsempo 05 Apr 2020 Marketing, Advertising Seed 1M United States, New York, New York
TapReason 01 Mar 2015 Mobile Seed North District, Israel, Israel

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