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Mars Petcare

Founders Frank C. Mars

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This summary is composed by our algorithm based on the analysis of the deals. If you think that some of this information is not accurate, please let us know about it and provide any supporting evidences if possible. Such cases will be analyzed by our ML-algorithm and implemented in our database, which will improve this summary.
Total investments 5
Average round size
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The average size of a deal this fund participated in
$6M
Portfolio companies 5
Rounds per year 0.06
Lead investments 0
Key employees Soon

Areas of investment

  • Pet
  • Consumer
  • Professional Services
  • Consumer Goods
  • Wellness
Summary

Mars Petcare is the famous Corporate Investor, which was founded in 1935. The main office of represented Corporate Investor is situated in the Brussels. The venture was found in Europe in Belgium.

Among the most successful fund investment fields, there are Wellness, Consumer. For fund there is no match between the country of its foundation and the country of its the most frequent investments - United States. Among the most popular portfolio startups of the fund, we may highlight Wild Earth. Besides, a startup needs to be aged 2-3 years to get the investment from the fund.

The usual cause for the fund is to invest in rounds with 7-8 partakers. Despite the Mars Petcare, startups are often financed by R/GA Ventures, Peter Thiel, Pathfinder. The meaningful sponsors for the fund in investment in the same round are VegInvest, Vectr, Social Starts. In the next rounds fund is usually obtained by Purple Orange Ventures.

The high activity for fund was in 2019. The fund is constantly included in 2-6 investment rounds annually. The common things for fund are deals in the range of 5 - 10 millions dollars.

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Typical Co-investors
Mars Petcare is more likely to invest in rounds together with the following funds:
Funds investing in following rounds
These funds have a tendency to invest in the following rounds after Mars Petcare:
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Notable deals

CompanyIndustryRound SizeDateInvestorsLocation

Dogdrop

Pet
Retail
Service Industry
$2M22 Sep 2021 Los Angeles, California, United States

Bright Planet Pet

01 Apr 2021 -

Companion

$8M03 Feb 2021 San Francisco, California, United States

Mixlab

Health Care
Personal Health
Pet
Pharmaceutical
Wellness
$8M06 Jun 2019 New York, New York, United States

Wild Earth

Consumer
Consumer Goods
Pet
Professional Services
$11M22 May 2019 Berkeley, California, United States
News
Dogdrop Announces $2.9M in Funding to Scale New Franchising Model

– Dogdrop, a Los Angeles-based dog care startup, announces $2.9M in funding to scale convenient, tech-enabled dog care locations across the U.S.
– The latest funding was led by Fuel Capital with participation from Muse Capital, Animal Capital, Gaingels, The Helm and leaders in pet care including Mars PetCare and Garrett Smallwood, CEO of Wag!
– Dogdrop is also announcing the launch of their new franchise operations to meet the dramatic rise in demand for dog care services.
– Dogdrop provides convenient and flexible dog care inspired by a new generation of dog parents who want a better quality alternative that fits their lifestyle.

Companion Raises $8M in Seed Funding

– Companion is a San Francisco, CA-based startup that develops technology and services to train dogs.
– The company raised $8m in seed funding led by IA Ventures.
– The round was also participated by Tuesday Capital, frog Design, Companion Fund, backed by Mars Petcare, Michelson Found Animals Foundation, Wheelhouse Partners, PETStock and Central Garden & Pet.
– Companion intends to use the funds to continue rolling out the device and coaching service to early adopters.

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