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Consumer Goods E-Commerce Social Shopping Southeast Asia Trading Platform

Indonesian halal-focused social commerce startup Evermos lands $30M Series B

– Indonesian social commerce startup Evermos raised $30m in Series B funding.
– The round was led by UOB Venture Management’s Asia Impact Investment Fund II and joined by IFC, MDI Ventures, Telkomsel Mitra Innovation and Future Shape, along with returning investors Jungle Ventures and Shunwei Capital.
– The funding will be used on hiring, enhancing Evermos’ recommendation engine and other AI-based tech, and entering new regions in Indonesia.
– The company says it currently has 100,000 active resellers in more than 500 Tier 2 and Tier 3 cities, mostly in Java. Its goal is to reach more than one million resellers throughout Indonesia over the next five years.

Consumer Goods Food and Beverage North America Seafood

Sophie’s Kitchen Raises $5.6M in Funding

– Sophie’s Kitchen Inc. is a Las Vegas, NV-based plant-based food company.
– The company raised $5.6m in funding led by Billy Goat Brands Ltd. (CSE: GOAT).
– The company intends to use the funds for the growth of its brand and product innovation.

Consumer Goods North America Service Industry Subscription Service

Omaha-Based PetFriendly Raises $6 million in Seed Funding

– PetFriendly, a subscription pet care company delivering vet-quality flea and tick protection to customers’ doorsteps, announced that it has closed $6 million in seed funding.
– The round was led by an affiliate of McCarthy Capital and included participation from Revolution’s Rise of the Rest Seed Fund, Emil Capital Partners and Invest Nebraska.
– PetFriendly will use the funding to scale its Omaha operations, hire additional team members and expand its product offerings into additional categories.
– The funding is the first external investment in the company.
– Founded in 2018 by Chief Executive Officer Aaron Shaddy and Chief Operating Officer Ryan Finstad, PetFriendly has grown exponentially over the past two years.

Consumer Goods Information Technology North America Software

Poised to Transform the Consumer Packaged Goods Industry, Cresicor Raises $5.6 Million in Seed Funding

– Cresicor, a consumer packaged goods (CPG) trade promotion management (TPM) platform startup, announced they have raised $5.6 Million in seed funding led by Costanoa Ventures with participation from Torch Capital.
– Trade promotions are the second largest spending cost that many companies incur, only behind manufacturing; companies often reinvest up to 20% of their revenue on them. Currently, TPM is often done manually – both inefficient and expensive – typically in Excel or Google Sheets.
– With CPG sales topping $720 billion dollars in just the United States in 2020, it is truly an untapped growth market.

Consumer Goods Southeast Asia

E-commerce aggregator Rainforest raises $20M just months after its last funding

– Rainforest, an e-commerce aggregator, raised $20m in pre-Series A funding.
– The round was led by Monk’s Hill Ventures and joined by Nordstar, Insignia Venture Partners, January Capital, Crossbeam Venture Partners, Amasia and Lo & Behold Group.
– The company plans to triple its brand portfolio by the end of this year.

Consumer Goods E-Commerce North America Retail

ShopperPlus Raises CAD $20M in Series A Funding

– ShopperPlus is a Vaudreuil-Dorion, Quebec, Canada-based e-commerce platform.
– Company raised CAD $20m in Series A funding.
– The round was led by Celtic House Asia Partners with participation from Canada Business Growth Fund, Celtic House Venture Partners and the National Bank of Canada, as well as individual investors e-commerce shopping app Wish co-founder Danny Zhang and Sequoia China managing director Kevin Pan.
– The company intends to use the funds to expand the platform to include more vertical product offerings as well as to broaden its in-house fulfillment centres’ coverage.

Consumer Goods Western Europe

Olsam Group Raises $165M in Series A Equity and Debt Funding Round

– Olsam Group from London buys and scales e-commerce businesses.
– The company raised $165m in Series A equity and debt funding round.
– The equity funding was led by Christian Angermayer’s Apeiron Investment Group and Elevat3 Capital.
– Debt financing was led by North Wall Capital.

Consumer Goods Food and Beverage North America Organic Food

Misha’s Kind Foods Raises $3M in Seed Funding

– Misha’s Kind Foods is a Los Angeles CA-based plant dairy alternative company.
– The company raised $3M in seed funding.
– The round was led by Marcy Ventures Partners Fund II with participation from L.P., Chris Paul, Lisa Shamus & Partners.
– The new investment will be used for product development, retail expansion and staff growth.

B2B Consumer Goods Manufacturing Marketplace South Asia

India’s Zetwerk valued at $1.33 billion in new funding

– Zetwerk, a B2B marketplace for manufacturing items, raised $150m in Series E funding.
– The round was led by D1 Capital Partners and joined by new investors Avenir and IIFL, and existing investors Greenoaks Capital, Lightspeed Venture Partners, Sequoia Capital and Accel Partners.
– The company plans to deploy the fresh capital to broaden its technology stack and expand to more international markets.

Brand Marketing Consumer Goods E-Commerce North America Retail

D1 Brands Raises $123M in Series A Financing

– D1 Brands is a NYC-based Amazon FBA (Fulfillment by Amazon) acquirer built by Amazon-native third-party sellers.
– Series A $123m round was led by CoVenture and Crossbeam Venture Partners with participation from ID8 Investments.
– The new investment will be used to accelerate company growth through investments in new brand acquisitions, product development, technology, and talent.

Consumer Goods North America

Food conglomerate Starday raises $4M

– Healthy and sustainable food products company Starday raised $4m in seed funding.
– The round was led by Equal Ventures and Slow Ventures, and joined by Haystack, Great Oaks Venture Capital, XFactor Ventures, ABV and a group of angel investors.
– The company plans to launch four or five brands in the next 12 months.

Consumer Goods E-Commerce Latin America

Wonder Brands Closes $20M Seed Funding Round

– Wonder Brands is a Mexico City, Mexico-based company building a portfolio of digital brands.
– The company raised $20m in seed financing.
ALLVP, Mountain Nazca, CoVenture and Victory Park Capital joined to close the round inclusive of GFC, QED (Fontes), Korify Capital, and Endeavor Catalyst.
– The company intends to use the funds to hire talent in category management, data analytics, and technology, along with expand assortment, develop new products and categories, and invest in marketing to enhance positioning of the company’s brands in the Mexican market.

Consumer Goods Mobile Apps Software Western Europe

Aforza boosts digital twins for consumer packaged goods with $20M raise

– Aforza, a digital twin platform for orchestrating consumer packaged goods sales, has landed $22m in series A funding.
– The investment will help grow employees and create a new U.S. headquarters.
– Investors included DN Capital, Bonfire Ventures, Daher Capital, and Next47.
– The company was founded by former Salesforce execs involved in CPG efforts.

Consumer Goods Manufacturing North America

Fable Secures CAD$3.4M in Seed Funding

– Fable is a Canadian sustainably produced direct to consumer brand of tablewares.
– The company completed a CAD$3.4m in seed funding.
– The round was led by True alongside Sandpiper VC and Mavan Capital.
– The new investment will be used for international expansion and new product development across several key business verticals.

Consumer Consumer Goods Health Care North America

Oova raises $1.2M to develop a better at-home kit for detecting a woman’s best time to conceive

– Oova officially launched its Oova Kit after receiving $1.2 million in seed funding led by BBG Ventures with participation by Company Ventures.
– The kit includes an at-home test that quantitatively measures two hormones, informing a woman — and her doctor — of her fertile days and confirming ovulation.
– The company was founded in 2017 by Amy Divaraniya, CEO, who holds a Ph.D. in biomedical sciences with a focus on genetics.

Consumer Goods E-Commerce Fashion Lifestyle North America

Lalo Closes $5.6M Seed Funding Round

– Lalo is a NYC-based DTC baby brand.
– The company closed a $5.6m seed funding.
– The round was led by Willow Growth Partners.
– Additional investors in the company include businesswoman and philanthropist Yael Cohen Braun, Dave Heath, CEO of Bombas, and business consultant and former senior partner of Boston Consulting Group, Michael Silverstein.
– The new investment will be used to grow their product line and to bring their products to more families.

Consumer Goods North America

Pangaea Holdings, developing men’s personal care brands, raises $68M, including minority stake from Eurazeo

– Global investment group Eurazeo invested $53m in Pangaea Holdings for a minority investment in the Los Angeles e-commerce company rooted in creating premium men’s personal care brands.
– The investment is part of a larger $68m round that includes $15m in Series B funding from a group of backers including Unilever Ventures and GPO Fund and existing investors Base10 Partners and Gradient Ventures.
– This brings the company’s total funds raised to $87m since the company was founded by Richard Hong and Darwish Gani in 2018.

Consumer Goods E-Commerce Latin America

Valoreo raises $30M more to acquire e-commerce brands across LatAm

– Valoreo, a Latin American e-commerce company, raised $30m in Series A funding.
– The round was led by Presight Capital and Kingsway Capital and joined by existing investors Kaszek, Upper90 and FJ Labs.
– The company declined to break down how much equity it raised in its seed round, but including debt, Valoreo has secured $80m since inception.
– It plans to use the new capital mostly to continue acquiring e-commerce brands across Mexico, Brazil and Colombia as well as to do more hiring.

Consumer Goods Health Care Western Europe

her1 Raises €5.5M in Series A Funding

– her1, a Berlin, Germany-based female wellness brand, raised €5.5M in Series A funding.
– The round was led by Five Seasons Ventures with participation from previous seed investors Rheingau Founders and IBB Ventures.
– The new investment will be used to grow in the European market, develop new products for different life stages, and expand its finance, marketing and product teams.

Baby Consumer Goods Food and Beverage North America Nutrition Organic Food

Little Spoon scoops up $44M to grow its children’s nutrition delivery service

– Little Spoon, a baby and children’s meals startup, raised $44m in Series B funding.
– The round was led by Valor Equity Partners, with participation from Kairos HQ.
– The company has raised $73m in total funding since it was founded in 2017.

Cannabis Commercial Consumer Goods Farming Lifestyle North America Wellness

Kadenwood Raises $50M in Series B Funding

– Kadenwood is a plant-based wellness company based in Newport Beach, CA.
– Company raised $50m in a Series B funding round.
– The round was led by The Craftory and Arcadian Capital Management, and current investors.
– The funds will be used to expand the company’s product portfolio and scale its retail footprint.

Consumer Goods E-Commerce Marketplace Retail Western Europe

OnBuy Raises £35M in Series A+ Funding

–, a Bournemouth UK-based online marketplace, raised £35M in Series A+ debt and equity funding.
– The round was led by Bring Ventures, Norway Post venture arm, Fuel Ventures, Guy Hands (founder and chairman of Terra Firma Capital Partners), Knut Frängsmyr (Deputy CEO of Klarna) and Richard Goulding (founder of amongst other strategic investors.
– The company intends to use the funds to to expand its leadership team, further develop its product offering for both sellers and consumers, and pursue global expansion.

Consumer Consumer Goods E-Commerce Internet North America

Elevate Brands Raises Additional $250M in Funding to Fuel Global Acquisitions of Amazon Marketplace Sellers

– Elevate Brands raised an additional $250m, bringing the company’s funding total to over $317m in 2021.
– The majority of the funding comes from its existing global group of technology, fintech and eCommerce business leaders, as well as new investors that include Novel TMT, FJ Labs, the chairman of SEA (which owns Southeast Asia’s largest eCommerce platform), the former CEO of The Iconic, board members of Yieldstreet and Advantia Health, the co-founders of Intermix and Quadpay, and Ted Zagat, the co-founder of Rimeto.
– Elevate Brands has quickly gained operational leverage across its portfolio by implementing best practice branding and supply chain optimization to its portfolio of category-leading brands.

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