1build Announces $19.5M in Funding
25 Sep, 2021
– Cresicor, a consumer packaged goods (CPG) trade promotion management (TPM) platform startup, announced they have raised $5.6 Million in seed funding led by Costanoa Ventures with participation from Torch Capital.
– Trade promotions are the second largest spending cost that many companies incur, only behind manufacturing; companies often reinvest up to 20% of their revenue on them. Currently, TPM is often done manually – both inefficient and expensive – typically in Excel or Google Sheets.
– With CPG sales topping $720 billion dollars in just the United States in 2020, it is truly an untapped growth market.