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Martech company Zeta Global raises $222.5M in debt

– Zeta Global, a marketing technology company, raised $222.5m in debt financing.
– The round was led by BofA Securities and joined by Barclays, Credit Suisse and Morgan Stanley Senior Funding.
– The company emphasized its data-driven approach to marketing.
– It has gone down the debt route before — a Series F raised in 2017 combined $115m funding with $25m in debt.
– The company plans to use the debt financing for acquisitions.

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Advertising Advertising Platforms Analytics Brand Marketing Data Integration North America

LiveRamp Commits $15 Million in Cash Reserves with Financial Institutions to Support Underserved Communities

– LiveRamp has banked $15m in cash reserves to financial institutions supporting historically underserved communities.
– The lack of access to financial resources and services negatively impacts a continuously widening wealth gap in the US, which has disproportionately affected minority and Black communities.
– LiveRamp is in a fortunate position to be able to prioritize a more diverse approach to its banking relationships as part of its larger efforts around diversity, inclusion and belonging.
– Striving for positive change at scale, LiveRamp is proud to partner with these institutions and leverage the power of data to deliver better economic and social outcomes for all.
– LiveRamp partners with OneUnited Bank to address the financial literacy gap within the Black community.

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Advertising B2B B2C Marketing Automation Natural Language Processing North America SaaS Software

Emotive raises $50M to make text marketing more conversational

– Emotive, a text marketing platform, raised $50m in Series B funding.
– The round was led by CRV and joined by Mucker Capital, TenOneTen Ventures and Stripes.
– It brings Emotive to a valuation of $400m.
– The company plans to continue developing the product, to grow its headcount to more than 200 people and to open offices in Atlanta and Boston.
– Eventually, it could also expand beyond texting.

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Advertising Advertising Platforms B2B Digital Marketing Enterprise Software Marketing Automation North America SaaS Sales Automation

Terminus Secures $90M Series C Led By Great Hill Partners

– Terminus, the leading account-based marketing platform, announced today it raised a $90m Series C from Boston-based Great Hill Partners with participation from existing investors Atlanta Ventures, Edison Partners, and Hallett Capital to accelerate data products innovation, hiring and market expansion.
– With the investment, Great Hill Partners’ Derek Schoettle and Chris Gaffney will join Terminus’ Board of Directors. Schoettle brings decades of data innovation experience from his time as chief executive of ZoomInfo (acquired by DiscoverOrg in 2019) and chief business officer of IBM’s Watson & Cloud platform. Gaffney, who co-founded Great Hill Partners in 1988, brings extensive software and media experience, having served on more than 45 boards and participated in over 100 acquisitions.

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