Top 13 investors in Australia and Oceania that took part in the most Seed funding rounds in Marketing industry over the recent years

Top 13 investors in Australia and Oceania that took part in the most Seed funding rounds in Marketing industry over the recent years

Intro

The top 13 investors according to the total amount of funding rounds. These are VC funds and corporate investors in Australia and Oceania that have invested in Seed stage over the last 3 years. They are actively investing in Marketing industry.
The purpose of Marketing is to communicate companies’ products to consumers. It includes everything advertising and branding, as well as digital marketing and market research.

Amount of funding rounds in Australia and Oceania is 18, which is 1.5% of the total amount of Seed rounds in the Marketing industry over the last 3 years.

Top 13 investors in Australia and Oceania that took part in the most Seed funding rounds in Marketing industry over the recent years
data provided by Unicorn Nest

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Key takeaways

  • Funds Geography – The majority of VCs are located in Australia while others are in New Zealand. The most common city is Sydney which is a home to 10 funds. There are also funds from Melbourne and Auckland. VCs tend to invest in startups from Australia, but also invest in startups from The United States, New Zealand, and China. For the majority of the funds, the country of the funds’ establishment and the country of their most frequent investments coincide.
  • Industry Focus – The funds’ most common field for investments is Finance. They also invest in EdTech, Telecommunications and Real Estate.
  • Important Years – The oldest fund in the sample was founded in 2003 and the newest one in 2016. In 2016 the most amount of funds were founded. VCs in the sample made the most deals in the period from 2014 to 2020. For some funds, 2015 was the year with the most amount of deals.
  • Investments – Usually VCs take part in 2 or 2 – 6 funding rounds per year. The minimum number of funding rounds for VCs in the sample is 4, the maximum is 177. Average number of funding rounds is 50.2 while median is 33.0. Minimum amount of lead investments for funds is 0 and maximum is 38. Average amount of lead investments is 10.9 while median is 5.0. The most common amount of lead investments is 4. Index of difference in percentage points of lead investments from the average is between -29.33 and 29.0 for funds in the sample. The average value for this difference is 1.18 and the median is 2.33. It means that these funds act as lead investors more often than other funds.
  • Typical Rounds – Funds usually participate in rounds with 2 – 3 or 1 – 2 investors. VCs in the sample have an average round size of less than 100 thousands or 100 thousands – 1 million. A Funds’ average multiplicator for portfolio companies at the last known valuation is 0.0 at minimum and 2.27 at maximum. Average value for this multiplicator is 0.56 and median is 0.35. The most common multiplicator value is 0.0.
Australia and Oceania Marketing Seed
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