Intro

The Marketing Industry focuses on communicating companies' products to consumers in an engaging and compelling way. Although consumers tend to only see one side of the Marketing Industry, the one focused specifically on advertising and digital marketing, the field also involves a lot of behind-the-scenes work that is just as valuable, if not more so, to companies. This behind-the-scenes work involves branding and market research, among many other options. Ultimately, marketing will serve to bridge the gap between companies and potential clients, drawing more customers to their product. Marketing is a constantly changing industry, shifting at the whims of the public's wants and opinions. As companies continue to look for more creative approaches to marketing strategy, emerging startups become an essential piece of the puzzle. The following chart and article outline the top 20 investors in Central-Eastern Europe, including VC funds and corporate investors, that are actively investing in the Marketing Industry and have been over the past 3 years. These calculations were made according to the total amount of money raised in funding rounds. More detail about the data follows the chart. The amount of money raised in funding rounds in Central-Eastern Europe is $75.7M, accounting for 0.1% of the total amount of money raised in the Marketing Industry over the last 3 years.

The Marketing Industry: Central-Eastern Europe's Top 20 Investors With The Biggest Sum of Funding Rounds
data provided by Unicorn Nest

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Key takeaways

  • Funds Geography - The most number of funds is hosted in Poland, which is home to 8 funds. The most common city, however, is Tallinn, which houses 4 funds. In terms of countries, funds from Estonia, Bulgaria, and Hungary are also notable. When it comes to cities, there are also funds from Warsaw, Sofia, and Warszawa. For areas of investment, VCs most commonly invest in startups from Poland, but are also willing to invest in ones from Estonia, Bulgaria, and Hungary. Most funds in the sample tend to invest in startups from the country of their establishment.
  • Industry Focus - The funds' most common field for investments is Finance, however, they are also willing to invest in Business Development, Gamification, and Telecommunications.
  • Important Years - The funds' founding years range from 1999 for the oldest fund to 2018 for the newest one; the most amount of funds was founded in 2012. VCs in the sample made the most deals over recent years, in the period ranging from 2014-2020. It is also notable that for some funds, 2020 was the year with the most amount of deals.
  • Investments - VCs will usually take part in 2-6 funding rounds per year and sometimes in 2. The number of funding rounds ranges from 3 to 350, with the average falling closer to the lower end of the spectrum at 44.0 and the median being even lower at 13.0. The most common number of funding rounds for VCs in the sample is 5. When it comes to lead investments, the amount for the given funds ranges from 0 to 44, with the average being close to the minimum at 6.0 and the median sitting just below it at 4.0. Coincidentally, the most common amount of lead investments is the same as the median at 4. The index of difference in percentage points of lead investments can help identify how likely it is that the given funds will act as lead investors. For this sample, the value ranges from -71.0 and 29.0, with the average falling closer to the upper end of the spectrum at 0.77 and the median even higher at 7.89. The most common value, however, is -37.67. Nevertheless, despite the low most common value, this data still shows that these funds are more likely to act as lead investors than other funds.
  • Typical Rounds - Funds will most commonly invest in startups at the Early and Seed stages, less so at the Venture and Late stages. VCs will typically participate in rounds with 1-2 investors and will participate less commonly in rounds with 3-4 investors. The most common average round size for these funds is less than 100 thousand, but another common range is 100 thousand - 1 million. A funds' average multiplier for portfolio companies at the last known valuation ranges from 0.0 at the minimum and 1.57 at the maximum, with the average falling at 0.28 and the median at 0.1. The most common value for this multiplier is 0.0.