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Jörg Rheinboldt (APX): We don’t look at industries, we look at the market horizontally. We invest in everything that's digital as long as we understand it.

Jörg Rheinboldt is Founding Managing Director at APX. He started his first company denkwerk in 1994. In 1999, he co-founded Alando.de AG, which was acquired by eBay six months later. After five years as eBay.de’s managing director, he started to invest as a business angel. In 2007, Joerg co-founded betterplace.org. He is an active board member at multiple companies including Bahlsen. Additionally, he is on the entrepreneurial board of a number of universities such as WHU, ESCP, and Zeppelin University.