Vorwerk Direct Selling Ventures

Investor type Venture Capital


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This summary is composed by our algorithm based on the analysis of the deals. If you think that some of this information is not accurate, please let us know about it and provide any supporting evidences if possible. Such cases will be analyzed by our ML-algorithm and implemented in our database, which will improve this summary.
Total investments 64
Average round size
The average size of a deal this fund participated in
Portfolio companies 41
Rounds per year 4.27
Lead investments 14
Follow on index
How often the fund supports its portfolio startups at next rounds
Exits 8
Key employees 2
Stages of investment
Early Stage Venture
Late Stage Venture

Areas of investment

  • E-Commerce
  • Health Care
  • Fashion
  • Food and Beverage
  • Software

Vorwerk Direct Selling Ventures is the famous VC, which was founded in 2007. The fund was located in Europe if to be more exact in Germany. Vorwerk Direct Selling Ventures seemed to be an CVC arrangement as part of the organization. The main office of represented VC is situated in the Wuppertal.

Besides them, we counted 2 critical employees of this fund in our database.

Among the most popular portfolio startups of the fund, we may highlight HelloFresh, Neato Robotics, flaschenpost SE. Besides, a startup requires to be at the age of 2-3 years to receive the investment from the fund. For fund there is a match between the country of its foundation and the country of its the most frequent investments - Germany. The fund has no specific favorite in a number of founders of portfolio startups. When startup sums 1 or 4 of the founder, the probability for it to get the investment is little. Among the most successful fund investment fields, there are Robotics, Health Care.

The standard case for the fund is to invest in rounds with 3-4 partakers. Despite the Vorwerk Direct Selling Ventures, startups are often financed by Project A, Saarbruecker 21, IBB Beteiligungsgesellschaft. The meaningful sponsors for the fund in investment in the same round are Project A, btov Partners, Franz Koch. In the next rounds fund is usually obtained by HV Holtzbrinck Ventures, Project A, Insight Partners.

Opposing the other organizations, this Vorwerk Direct Selling Ventures works on 12 percentage points less the average amount of lead investments. The fund is generally included in 2-6 deals every year. The top amount of exits for fund were in 2017. The real fund results show that this VC is 17 percentage points more often commits exit comparing to other companies. The typical startup value when the investment from Vorwerk Direct Selling Ventures is 50-100 millions dollars. The top activity for fund was in 2017. Despite it in 2019 the fund had an activity. Deals in the range of 10 - 50 millions dollars are the general things for fund.

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Notable deals

CompanyIndustryRound SizeDateInvestorsLocation


$21M21 Apr 2022 Dublin, Dublin, Ireland


$22M13 Apr 2022 Germany, Bavaria, Germany

Avi Medical

Health Care
Personal Health
$59M06 Apr 2022 Munich, Bavaria, Germany

Better Dairy

Food and Beverage
$22M28 Feb 2022 London, England, United Kingdom


Food and Beverage
Food Delivery
Mobile Apps
Mobile Payments
Packaging Services
$5M16 Feb 2022 Berlin, Berlin, Germany


Professional Services
$23M15 Feb 2022 Berlin, Berlin, Germany


Delivery Service
$200M28 Jan 2022 United Kingdom, England, United Kingdom


Health Care
$8M29 Dec 2021 Lichtenfels, Hesse, Germany


Health Care
$35M14 Dec 2021 Berlin, Berlin, Germany
Everdrop raises $21.8M Series A round led by Felix Capital for its dissolvable cleaning tablet

– Munich-based startup everdrop raised €18m in Series A funding.
– The round was led by Felix Capital, with participation from HV Capital and Vorwerk Ventures.
– The company plans to develop a wider range of sustainable household products and market them across Europe, and eventually the U.S.


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