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E-Commerce North America SaaS SEO Software

SEO optimization platform Botify lands $55M

– Botify, provider of search engine optimization tools and apps, announced that it raised $55 million, bringing its total raised to date to $82 million.
– The funding — a series C, led by InfraVia Growth with participation from Bpifrance, Eurazeo, and Ventech — will enable the company to grow its platform, develop its partner ecosystem, and expand its global footprint as it focuses on product R&D.
– With an increasing number of businesses shifting to online as their primary channel, ensuring high placement in web searches has become a priority. There are 80,000 searches done per second, driving 53% of web traffic today. But it’s a moving target. Google alone made 4,500 algorithm updates and changes last year to Google Search.

Source
Business Intelligence Health Care Nutrition SEO Software Western Europe

Lenus Raises €50M in Series A Funding

– Lenus is a Copenhagen-based online B2B2C coaching platform targeting health and fitness professionals.
– The company secured €50m in Series A funding.
– The round was led by EQT Ventures.
– The company intends to use the funds for product development, cross-market recruitment (+1,600 within 24 months), and international expansion — including the US (NYC and LA) later in 2021.

Source
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