– TripleLift, an advertising technology platforms in the world, announced it has signed a definitive agreement to receive a majority investment from Vista Equity Partners.
– The company is building the next generation of programmatic advertising by inventing new ad formats and building two-sided marketplaces that deliver monetization to publishers around the world.

– Chums, a social shopping service, raised $3.5m in two pre-seed investments.
– The company closed $1m in December and later looked to raise another $1.5m.
– Interest ran high for shares in the startup, so Chums wound up raising $1m more than its latter target, for a combined total of $3.5m.
– The company declined to share the cap at which the funds, raised via a SAFE, were secured.

– LiveRamp has banked $15m in cash reserves to financial institutions supporting historically underserved communities.
– The lack of access to financial resources and services negatively impacts a continuously widening wealth gap in the US, which has disproportionately affected minority and Black communities.
– LiveRamp is in a fortunate position to be able to prioritize a more diverse approach to its banking relationships as part of its larger efforts around diversity, inclusion and belonging.
– Striving for positive change at scale, LiveRamp is proud to partner with these institutions and leverage the power of data to deliver better economic and social outcomes for all.
– LiveRamp partners with OneUnited Bank to address the financial literacy gap within the Black community.

– Terminus, the leading account-based marketing platform, announced today it raised a $90m Series C from Boston-based Great Hill Partners with participation from existing investors Atlanta Ventures, Edison Partners, and Hallett Capital to accelerate data products innovation, hiring and market expansion.
– With the investment, Great Hill Partners’ Derek Schoettle and Chris Gaffney will join Terminus’ Board of Directors. Schoettle brings decades of data innovation experience from his time as chief executive of ZoomInfo (acquired by DiscoverOrg in 2019) and chief business officer of IBM’s Watson & Cloud platform. Gaffney, who co-founded Great Hill Partners in 1988, brings extensive software and media experience, having served on more than 45 boards and participated in over 100 acquisitions.

– VidMob, a NYC-based Intelligent Creative platform provider, raised $50m in Series C funding.
– The round was led by Adobe, Shutterstock, Drive by DraftKings, the Spruce House Partnership, Prefix Capital, BuildGroup, Interlock Partners, Macanta, and key industry and tech leaders like Michael Kassan, Nick Brien, Thomas Tull, Mainardo de Nardis, among others.
– César Melo, former president at Mondelez and PepsiCo, CEO at Foster Grant and VP at Colgate-Palmolive is also investing and joining the board as an advisor.