Intro

The top 9 investors according to the total money raised in the funding rounds. These are VC funds and corporate investors in Southeast Asia that have invested over the last 4 years. They are actively investing in Marketing industry. The purpose of Marketing is to communicate companies’ products to consumers. It includes everything advertising and branding, as well as digital marketing and market research.

Amount of money raised in Marketing funding rounds is $548.6M, which is 2.5% of the total amount of money raised in rounds in Southeast Asia over the last 4 years.

Top 9 investors in Southeast Asia with the biggest sum of funding rounds in Marketing industry over the recent years
data provided by Unicorn Nest

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Key takeaways

  • Funds Geography - The most common country among the top VCs is Indonesia which hosts 6 funds. There are also funds from Philippines and Malaysia. The most common city is Jakarta which is home to 4 funds. There are also funds from Jakarta Pusat, Parañaque and Makati. VCs tend to invest in startups from Indonesia, but also invest in startups from The United States, Thailand, and Philippines. For the majority of the funds, the country of the funds’ establishment and the country of their most frequent investments coincide.
  • Industry Focus - The funds’ most common field for investments is Finance. They also invest in EdTech, E-Commerce Platforms and Business Development.
  • Important Years - The oldest fund in the sample was founded in 1962 and the newest one in 2019. In 2015 the most amount of funds were founded. VCs in the sample made the most deals in the period from 2014 to 2020. For some funds, 2018 was the year with the most amount of deals.
  • Investments - Usually VCs take part in 2 funding rounds per year, sometimes in 2 - 6. The minimum number of funding rounds for VCs in the sample is 10, the maximum is 60. Average number of funding rounds is 31.7 while median is 28.0. Minimum amount of lead investments for funds is 1 and maximum is 21. Average amount of lead investments is 8.6 while median is 8.0. The most common amount of lead investments is 3. Index of difference in percentage points of lead investments from the average is between -71.0 and 21.86 for funds in the sample. The average value for this difference is -1.98 and the median is 1.41. It means that these funds act as lead investors less often than other funds.
  • Typical Rounds - Early and Seed stages are more common for funds in the sample. Late and Private Equity stages are less common. Funds participate in rounds with 5 - 6 or 3 - 4 investors The most common round size for VCs in the sample is less than 100 thousands. Less common range is 5 - 10 million. A Funds’ average multiplicator for portfolio companies at the last known valuation is 0.0 at minimum and 1.15 at maximum. Average value for this multiplicator is 0.29 and median is 0.2. The most common multiplicator value is 0.0.