Top 20 investors with the biggest sum of funding rounds in Marketing industry over the recent years

Intro

The top 20 investors according to the total money raised in the funding rounds. These are VC funds and corporate investors that have invested over the last 2 years. They are actively investing in Marketing industry.
The purpose of Marketing is to communicate companies’ products to consumers. It includes everything advertising and branding, as well as digital marketing and market research.

Amount of money raised in Marketing funding rounds is $79.7B, which is 3.5% of the total amount of money raised over the last 2 years.

Top 20 investors with the biggest sum of funding rounds in Marketing industry over the recent years
data provided by Unicorn Nest

Key takeaways

• Funds Geography – The most common region for top VCs is North America which hosts 15 funds. There are also funds from Eastern Asia and . The most common country among the top VCs is The United States which hosts 15 funds. There are also funds from Japan and Russia. The most common city is New York which is home to 8 funds. There are also funds from Tokyo, Palo Alto and Tateyama. These VCs tend to invest in startups from The United States, but also invest in startups from Japan and China. For the majority of the funds, the country of the funds’ establishment and the country of their most frequent investments coincide.
• Industry Focus – The funds’ most common field for investments is Finance. They also invest in Transportation, Banking and Social.
• Important Years – The oldest fund in the sample was founded in 1869 and the newest one in 2018. In 2011 the most amount of funds were founded. VCs in the sample made the most deals in the period from 2000 to 2021. For some funds, 2019 was the year with the most amount of deals. The biggest amount of successful exits happened between 2007 and 2021 years. For some funds, 2016 became the year with the most successful exits.
• Investments – Funds equally often participate in 2 – 6 and 7 – 12 funding rounds per year. The minimum number of funding rounds for VCs in the sample is 4, the maximum is 564. Average number of funding rounds is 153.6 while median is 149.5. Minimum amount of lead investments for funds is 0 and maximum is 226. Average amount of lead investments is 40.4 while median is 25.0. The most common amount of lead investments is 0. Index of difference in percentage points of lead investments from the average is between -31.14 and 29.0 for funds in the sample. The average value for this difference is 6.75 and the median is 10.7. It means that these funds act as lead investors more often than other funds. The most common value is 29.0.
• Typical Rounds – Funds in the sample usually invest in Late, Early and Private Equity stages. Venture stage is less common. Funds participate in rounds with 4 – 5 or 3 – 4 investors The most common round size for VCs in the sample is 100-500 million. Less common range is 100 thousands – 1 million. A Funds’ average multiplicator for portfolio companies at the last known valuation is 0.0 at minimum and 600000000.0 at maximum. Average value for this multiplicator is 132809210.92 and median is 0.93. The most common multiplicator value is 0.0.