Top 20 investors that took part in the most Seed funding rounds in Marketing industry over the recent years

Intro

The top 20 investors according to the total amount of funding rounds. These are VC funds and corporate investors that have invested in Seed stage over the last 2 years. They are actively investing in Marketing industry.
The purpose of Marketing is to communicate companies’ products to consumers. It includes everything advertising and branding, as well as digital marketing and market research.

Amount of funding rounds in Marketing is 658, which is 4.0% of the total amount of Seed rounds over the last 2 years.

Top 20 investors that took part in the most Seed funding rounds in Marketing industry over the recent years
data provided by Unicorn Nest

Key takeaways

• Funds Geography – The most common region for top VCs is North America which hosts 14 funds. There are also funds from Western Europe, Latin America, and Eastern Asia. The most common country among top VCs is The United States which hosts 13 funds. There are also funds from The United Kingdom, Russia and Hungary. The most common city is San Francisco which is home to 4 funds. There are also funds from Los Angeles, Toronto and Shanghai. VCs tend to invest in startups from The United States, but also invest in startups from The United Kingdom, Singapore, and Panama. For the majority of the funds, the country of the funds’ establishment and the country of their most frequent investments coincide.
• Industry Focus – The funds’ most common field for investments is Finance. They also invest in Business Development, Gamification and Medical Service.
• Important Years – The oldest fund in the sample was founded in 1999 and the newest one in 2020. In 2010 the most amount of funds were founded. VCs in the sample made the most deals in the period from 2013 to 2020. For some funds, 2019 was the year with the most amount of deals.
• Investments – Usually VCs take part in 24 and in 13 – 24 funding rounds per year. The minimum number of funding rounds for VCs in the sample is 45, the maximum is 1627. Average number of funding rounds is 360.8 while median is 220.5. Minimum amount of lead investments for funds is 0 and maximum is 506. Average amount of lead investments is 55.6 while median is 11.5. The most common amount of lead investments is 1. Index of difference in percentage points of lead investments from the average is between -22.76 and 29.0 for funds in the sample. The average value for this difference is 13.37 and the median is 17.66. It means that these funds act as lead investors more often than other funds.
• Typical Rounds – Funds participate in rounds with 1 – 2 or 2 – 3 investors The most common round size for VCs in the sample is 100 thousands – 1 million. Less common range is less than 100 thousands. A Funds’ average multiplicator for portfolio companies at the last known valuation is 0.0 at minimum and 1.81 at maximum. Average value for this multiplicator is 0.33 and median is 0.18. The most common multiplicator value is 0.0.