Top 20 investors that took part in the most Early funding rounds in Marketing industry over the recent years

Intro

The top 20 investors according to the total amount of funding rounds. These are VC funds and corporate investors that have invested in Early stage over the last 2 years. They are actively investing in Marketing industry.
The purpose of Marketing is to communicate companies’ products to consumers. It includes everything advertising and branding, as well as digital marketing and market research.

Amount of funding rounds in Marketing is 719, which is 4.5% of the total amount of Early rounds over the last 2 years.

Top 20 investors that took part in the most Early funding rounds in Marketing industry over the recent years
data provided by Unicorn Nest

Key takeaways

• Funds Geography – The most common region for top VCs is North America which hosts 13 funds. There are also funds from Western Europe, Eastern Asia, and Southeast Asia. The most common country among top VCs is The United States which hosts 13 funds. There are also funds from France, The United Kingdom and Philippines. The most common city is New York which is home to 4 funds. There are also funds from Menlo Park, Tokyo and Santa Monica. VCs tend to invest in startups from The United States, but also invest in startups from France, The United Kingdom, and Panama. For the majority of the funds, the country of the funds’ establishment and the country of their most frequent investments coincide.
• Industry Focus – The funds’ most common field for investments is Finance. They also invest in Gamification, Business Development and Enterprise Software.
• Important Years – The oldest fund in the sample was founded in 1996 and the newest one in 2017. In 2000 the most amount of funds were founded. 2019 holds the most deals for 8 VCs. 2020, 2018 and 2014 were also fruitful. The biggest amount of successful exits happened between 2013 and 2021 years. For some funds, 2018 became the year with the most successful exits.
• Investments – Usually VCs take part in 2 funding rounds per year, sometimes in 24. The minimum number of funding rounds for VCs in the sample is 18, the maximum is 844. Average number of funding rounds is 268.2 while median is 216.0. The most common amount of funding rounds for VCs in the sample is 52. Minimum amount of lead investments for funds is 1 and maximum is 234. Average amount of lead investments is 52.2 while median is 23.5. The most common amount of lead investments is 1. Index of difference in percentage points of lead investments from the average is between -37.67 and 28.56 for funds in the sample. The average value for this difference is 1.6 and the median is 1.81. It means that these funds act as lead investors more often than other funds. The most common value is -37.67.
• Typical Rounds – VCs usually participate in rounds with 3 – 4 investors. Less often in rounds with 4 – 5 investors. The most common round size for VCs in the sample is 1 – 5 million. Less common range is less than 100 thousands. A Funds’ average multiplicator for portfolio companies at the last known valuation is 0.0 at minimum and 664000000.0 at maximum. Average value for this multiplicator is 63200000.16 and median is 0.15. The most common multiplicator value is 0.2.