Intro

The top 20 investors according to the total money raised in the funding rounds. These are VC funds and corporate investors in Western Europe that have invested in Late stage over the last 5 years. They are actively investing in Marketing industry. The purpose of Marketing is to communicate companies’ products to consumers. It includes everything advertising and branding, as well as digital marketing and market research.

Amount of money raised in Marketing funding rounds is $5.4B, which is 2.7% of the total amount of money raised in Late rounds in Western Europe over the last 5 years.

Top 20 investors in Western Europe with the biggest sum of Late funding rounds in Marketing industry over the recent years
data provided by Unicorn Nest

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Key takeaways

  • Funds Geography - The most common country among top VCs is The United Kingdom which hosts 8 funds. There are also funds from France, Switzerland and Germany. The most common city is London which is home to 8 funds. There are also funds from Paris, Geneve and Zürich. VCs tend to invest in startups from The United States, but also invest in startups from The United Kingdom, France, and India. For 9 funds in the sample, the country of the funds’ establishment and the country of their most frequent investments coincide.
  • Industry Focus - The funds’ most common field for investments is Finance. They also invest in Telecommunications, Autonomous Vehicles and Enterprise Software.
  • Important Years - The oldest fund in the sample was founded in 1854 and the newest one in 2016. In 2006 the most amount of funds were founded. VCs in the sample made the most deals in the period from 2000 to 2020. For some funds, 2019 was the year with the most amount of deals. The biggest amount of successful exits happened between 2007 and 2021 years. For some funds, 2021 became the year with the most successful exits.
  • Investments - Usually VCs take part in 2 funding rounds per year, sometimes in 2 - 6. The minimum number of funding rounds for VCs in the sample is 8, the maximum is 593. Average number of funding rounds is 161.0 while median is 85.5. Minimum amount of lead investments for funds is 3 and maximum is 167. Average amount of lead investments is 44.6 while median is 19.0. The most common amount of lead investments is 3. Index of difference in percentage points of lead investments from the average is between -46.0 and 26.24 for funds in the sample. The average value for this difference is -1.92 and the median is 3.22. It means that these funds act as lead investors more often than other funds.
  • Typical Rounds - VCs usually participate in rounds with 3 - 4 investors. Less often in rounds with 4 - 5 investors. VCs in the sample have an average round size of 100-500 million and 50 - 100 million. A Funds’ average multiplicator for portfolio companies at the last known valuation is 0.0 at minimum and 632000000.0 at maximum. Average value for this multiplicator is 38600000.57 and median is 0.3. The most common multiplicator value is 1.37.