Top 20 investors in Western Europe that took part in the most Seed funding rounds in Marketing industry over the recent years

Intro

The top 20 investors according to the total amount of funding rounds. These are VC funds and corporate investors in Western Europe that have invested in Seed stage over the last 2 years. They are actively investing in Marketing industry.
The purpose of Marketing is to communicate companies’ products to consumers. It includes everything advertising and branding, as well as digital marketing and market research.

Amount of funding rounds in Western Europe is 130, which is 19.8% of the total amount of Seed rounds in the Marketing industry over the last 2 years.

Top 20 investors in Western Europe that took part in the most Seed funding rounds in Marketing industry over the recent years
data provided by Unicorn Nest

Key takeaways

• Funds Geography – The most common country among top VCs is The United Kingdom which hosts 8 funds. There are also funds from Germany, France and Switzerland. The most common city is London which is home to 4 funds. There are also funds from Berlin, Stamford and Prague. VCs tend to invest in startups from The United Kingdom, but also invest in startups from The United States, Germany, and France. For the majority of the funds, the country of the funds’ establishment and the country of their most frequent investments coincide.
• Industry Focus – The funds’ most common field for investments is Finance. They also invest in Gamification, Bio & Nano Technology and Medical Service.
• Important Years – The oldest fund in the sample was founded in 1995 and the newest one in 2018. In 2013 the most amount of funds were founded. VCs in the sample made the most deals in the period from 2013 to 2020. For some funds, 2020 was the year with the most amount of deals.
• Investments – Usually VCs take part in 2 funding rounds per year, sometimes in 7 – 12. The minimum number of funding rounds for VCs in the sample is 20, the maximum is 597. Average number of funding rounds is 161.6 while median is 94.0. The most common amount of funding rounds for VCs in the sample is 22. Minimum amount of lead investments for funds is 0 and maximum is 135. Average amount of lead investments is 36.0 while median is 16.0. The most common amount of lead investments is 0. Index of difference in percentage points of lead investments from the average is between -39.75 and 29.0 for funds in the sample. The average value for this difference is 3.57 and the median is 7.19. It means that these funds act as lead investors more often than other funds. The most common value is 29.0.
• Typical Rounds – VCs usually participate in rounds with 1 – 2 investors. Less often in rounds with 2 – 3 investors. The most common round size for VCs in the sample is less than 100 thousands. Less common range is 100 thousands – 1 million. A Funds’ average multiplicator for portfolio companies at the last known valuation is 0.0 at minimum and 632000000.0 at maximum. Average value for this multiplicator is 31600000.4 and median is 0.12. The most common multiplicator value is 0.0.