Intro

The top 20 investors according to the total money raised in the funding rounds. These are VC funds and corporate investors in North America that have invested in Seed stage over the last 4 years. They are actively investing in Marketing industry. The purpose of Marketing is to communicate companies’ products to consumers. It includes everything advertising and branding, as well as digital marketing and market research.

Amount of money raised in funding rounds in North America is $1.9B, which is 64.3% of the total amount of money raised in the Marketing industry in Seed rounds over the last 4 years.

Top 20 investors in North America with the biggest sum of Seed funding rounds in Marketing industry over the recent years
data provided by Unicorn Nest

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Key takeaways

  • Funds Geography - All VCs are located in The United States. California is the most common state for VCs and it hosts 12 funds. There are also funds from Utah, New York and Indiana. The most common city is San Francisco which is home to 4 funds. There are also funds from Los Angeles, San Mateo and New York. These VCs tend to invest in startups from The United States, but also invest in startups from Panama and Japan. For the majority of the funds, the country of the funds’ establishment and the country of their most frequent investments coincide.
  • Industry Focus - The funds’ most common field for investments is Finance. They also invest in Autonomous Vehicles, Enterprise Software and Gamification.
  • Important Years - The oldest fund in the sample was founded in 1982 and the newest one in 2019. In 2015 the most amount of funds were founded. VCs in the sample made the most deals in the period from 2014 to 2020. For some funds, 2020 was the year with the most amount of deals. The biggest amount of successful exits happened between 2014 and 2021 years. For some funds, 2014 became the year with the most successful exits.
  • Investments - Usually VCs take part in 2 funding rounds per year, sometimes in 13 - 24. The minimum number of funding rounds for VCs in the sample is 9, the maximum is 1627. Average number of funding rounds is 294.1 while median is 179.0. Minimum amount of lead investments for funds is 0 and maximum is 506. Average amount of lead investments is 49.1 while median is 16.5. The most common amount of lead investments is 0. Index of difference in percentage points of lead investments from the average is between -7.58 and 29.0 for funds in the sample. The average value for this difference is 15.35 and the median is 17.23. It means that these funds act as lead investors more often than other funds. The most common value is 29.0.
  • Typical Rounds - Funds participate in rounds with 4 - 5 or 3 - 4 investors The most common round size for VCs in the sample is 1 - 5 million. Less common range is less than 100 thousands. A Funds’ average multiplicator for portfolio companies at the last known valuation is 0.0 at minimum and 1500000000.0 at maximum. Average value for this multiplicator is 94947368.6 and median is 0.19. The most common multiplicator value is 0.0.