Top 20 investors in North America with the biggest sum of Seed funding rounds in Consumer Goods industry over the recent years

Intro

The top 20 investors according to the total money raised in the funding rounds. These are VC funds and corporate investors in North America that have invested in Seed stage over the last 2 years. They are actively investing in Consumer Goods industry.
Consumer goods relate to items purchased by individuals and households rather than by manufacturers. It includes clothing and consumer electronics, hard products, like luxury and sporting goods, soft products, like textiles and paper products, and a variety of other goods like toys, musical instruments and tobacco.

Amount of money raised in Consumer Goods funding rounds is $2.6B, which is 10.3% of the total amount of money raised in Seed rounds in North America over the last 2 years.

Top 20 investors in North America with the biggest sum of Seed funding rounds in Consumer Goods industry over the recent years
data provided by Unicorn Nest

Key takeaways

• Funds Geography – All VCs are located in The United States. The majority of VCs are based in Silicon Valley. California is the most common state for VCs and it hosts 11 funds. There are also funds from New York, Massachusetts and Texas. There is an equal amount of VCs in San Francisco, New York and Menlo Park which host 6 funds each. There are also funds from Redwood City. Top-1 investment geofocus for all VCs is The United States. For the majority of the funds, the country of the funds’ establishment and the country of their most frequent investments coincide.
• Industry Focus – The funds’ most common field for investments is Finance. They also invest in Consumer, E-Commerce Platforms and Agriculture.
• Important Years – The oldest fund in the sample was founded in 1911 and the newest one in 2019. In 2005 the most amount of funds were founded. VCs in the sample made the most deals in the period from 2008 to 2020. For some funds, 2018 was the year with the most amount of deals. The biggest amount of successful exits happened between 2013 and 2021 years. For some funds, 2014 became the year with the most successful exits.
• Investments – Usually VCs take part in 2 and in 24 funding rounds per year. The minimum number of funding rounds for VCs in the sample is 13, the maximum is 1053. Average number of funding rounds is 372.0 while median is 279.5. Minimum amount of lead investments for funds is 2 and maximum is 234. Average amount of lead investments is 45.8 while median is 12.5. The most common amount of lead investments is 2. Index of difference in percentage points of lead investments from the average is between -37.67 and 26.46 for funds in the sample. The average value for this difference is 11.36 and the median is 16.01. It means that these funds act as lead investors more often than other funds.
• Typical Rounds – VCs usually participate in rounds with 4 – 5 investors. Less often in rounds with 5 – 6 investors. The most common round size for VCs in the sample is 10 – 50 million. Less common range is 100-500 million. A Funds’ average multiplicator for portfolio companies at the last known valuation is close to zero at minimum and 11.17 at maximum. Average value for this multiplicator is 3.81 and median is 3.32. The most common multiplicator value is close to zero.