Top 20 investors in North America with the biggest sum of Late funding rounds in Marketing industry over the recent years

Top 20 investors in North America with the biggest sum of Late funding rounds in Marketing industry over the recent years

Intro

The top 20 investors according to the total money raised in the funding rounds. These are VC funds and corporate investors in North America that have invested in Late stage over the last 4 years. They are actively investing in Marketing industry.
The purpose of Marketing is to communicate companies’ products to consumers. It includes everything advertising and branding, as well as digital marketing and market research.

Amount of money raised in Marketing funding rounds is $35.8B, which is 3.4% of the total amount of money raised in Late rounds in North America over the last 4 years.

Top 20 investors in North America with the biggest sum of Late funding rounds in Marketing industry over the recent years
data provided by Unicorn Nest

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Key takeaways

  • Funds Geography – All VCs are located in The United States. VCs are spread equally among New York and California and they host 8 funds each. There are also funds from Massachusetts and Maryland. The most common city is New York which is home to 8 funds. There are also funds from San Francisco, Boston and Palo Alto. Top-1 investment geofocus for all VCs is The United States. For the majority of the funds, the country of the funds’ establishment and the country of their most frequent investments coincide.
  • Industry Focus – The funds’ most common field for investments is Finance. They also invest in Business Development, Consumer and Telecommunications.
  • Important Years – The oldest fund in the sample was founded in 1869 and the newest one in 2018. In 1999 the most amount of funds were founded. VCs in the sample made the most deals in the period from 2000 to 2021. For some funds, 2020 was the year with the most amount of deals. The biggest amount of successful exits happened between 2007 and 2021 years. For some funds, 2016 became the year with the most successful exits.
  • Investments – Usually VCs take part in 7 – 12 and in 2 – 6 funding rounds per year. The minimum number of funding rounds for VCs in the sample is 10, the maximum is 735. Average number of funding rounds is 204.6 while median is 147.5. Minimum amount of lead investments for funds is 0 and maximum is 226. Average amount of lead investments is 57.6 while median is 28.5. The most common amount of lead investments is 0. Index of difference in percentage points of lead investments from the average is between -31.14 and 29.0 for funds in the sample. The average value for this difference is 4.22 and the median is 4.3. It means that these funds act as lead investors more often than other funds. The most common value is 29.0.
  • Typical Rounds – Funds participate in rounds with 4 – 5 or 3 – 4 investors The most common round size for VCs in the sample is 100-500 million. Less common range is 10 – 50 million. A Funds’ average multiplicator for portfolio companies at the last known valuation is 0.0 at minimum and 597375000.0 at maximum. Average value for this multiplicator is 89918750.79 and median is 1.1. The most common multiplicator value is 0.25.
Late Stage Venture Marketing North America
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